Philanthropy In Business

The business can be successful for the long term period depends on marketers whose values promote trust and cooperative relationships in which clients, and other stakeholders are treated with respect. The top management are required to support, including prizes and incentive structures which incorporates the concern and advantages of shareholders. Furthermore, they need to contribute time, money, experience, equipment, goods, or knowledge to the society. These activities are called philanthropy. ABC Cambodia is a local company that has strongly incorporated philanthropy. As a result, this company are successful and popular until now because they develop and implement strategic philanthropy.
Nowadays, a lot of companies are finding innovation

Moreover, it develops leadership and soft skills of staff or workers. Then, it helps to create an ethical culture and values as a thing to prevent or safeguard to organizational misconduct. (Sarah Ford, 2014.)

The business can create the goodwill by providing human resource donate time in support of social causes or volunteerism. The employees will be improved their contribution culture and moral. They also can develop their leadership and social skill. As a result, it creates a good culture for the whole business. When a company gives staff the opportunity to volunteer for a cause they support, they have a renewed appreciation for the importance or value of their jobs. It can encourage clients to care more about social responsibility.
When the business provides support for worthy causes to communities by giving the application of new skills and initiative toward issues, the business will develop better relationship with

ABC Cambodia was known as a popular driving school since the attendance of a person named Acha A. During his retirement tenure, he returned back from Thailand to help his needy home country, Cambodia. He is an influential speaker in a radio station that advertises for ABC driving school. He spent all his time and effort to discuss the society problems and make recommendations. He understands that Cambodia is in need of fair living standard, good health, appropriate welfareness, justice and corrupt-free society. There is a big gap between the rich and the poor in Cambodia; furthermore, the poor is the one whom society should sympathy on. In the radio station, he shares his 60 years and more experience in Cambodia and what he had learned from Thailand. Since 2005, he and the sponsor company (ABC driving school) were well-known and the market share went up significantly. In 2010, he realized that his knowledge contribution is far too little compared to the demand of the need. He, with the support of ABC shareholders, established a radio station called ABC Cambodia station (107.5FM) and started to sale products to the rich and gave free to the poor. ABC products consist of soft drinks, supplement, traditional medicine and organic food. He makes it transparent that the profit he generates from selling such products will be used to donate to various funds such