ipl-logo

The Argument Of Mass Media Campaign

1834 Words8 Pages

Radio, television, web ads, flyers, leaflets, posters, newspapers, social networks and all other media source you can imagine, have something in common: they all drill you mind during election campaigns. There is no chance of accessing any media source and do not receive at least a minimum political hint. This is quite annoying for many citizens who try to continue with there every day life. In the United States of America, for example, almost six out of ten citizens are exhausted by the amount of election coverage (Jeffrey Gottfried, 2016). Political campaigns intend to influence decision making processes, in order to attract people to choose for a particular candidate, and this is done through political advertising. However, how can we be certain that this has any particular effect on the voter? How can we assure that the amount of massive media campaign has the expected effect on society?
It all starts with representative democracy and division of powers. Elections for …show more content…

Usually, candidates who invest more in advertising are the ones who end up winning. This also involves the creation of a positive image and the history the candidate has. For example, in Argentinean presidential elections of 2015 (where Mauricio Macri from a recently created party end up winning against the “peronismo” with candidate Daniel Scioli, placed by the ex-president Fernandez de Kirchner) we can see this tendency. While Macri invested in adverts more than 108 million Argentinean pesos, Scioli invested less than 82 million (National Electoral Camera, 2016). Similarly, in Chile elections of 2013, actual president Michelle Bachelete invested almost 2 thousand million Chilean pesos more than her nearest contestant Evelyn Matthei (Natalia Hernandez, 2014). Something way different happened in United States 2016 elections. Although Hillary Clinton invested more

Show More
Related

  • Essay On Buckley Vs Valeo

    1176 Words  | 5 Pages

    News organizations basically require a candidate to raise a certain amount of money to just to get on air. Thankfully, the courts recognized this in Buckley V Valeo in stating that: “a person’s ability to engage in free speech should not depend his/her financial ability. “ Additional statements of support from this case include detailing how the government can not impose limits on campaigns due to the increasing finances needed to communicate without limiting speech.” More importantly, a candidate should not be punished for having large bank

    Read More

  • Summary Of Amusing Ourselves To Death By Neil Postman

    741 Words  | 3 Pages

    In the same way, politics are often displayed to people in cute, funny, or imaginative ways to cause voters to vote on a candidate without really thinking through ‘why should I vote for this guy’ thought process. Television commercials are the “chief instrument in creating the modern methods of presenting political ideas” and provide advertising in politics, clothing commercials, and even ads like cat food commercials (Postman

    Read More

  • Dbq Essay On Political Analysis

    841 Words  | 4 Pages

    In the court case Citizen United vs. United States of America the Supreme Court ruled that PACs and corporations could spend as much they wanted to as long as it was done independently of the party (doc. A). This ruling has allowed interest groups and PACs to spend as much money as they want on political campaigning commercials. Interest groups and PACs influence media heavily because of their ability to spend however much they choose too. Media is not the only way that people are persuaded to vote, political parties also use their stances on important issue to help gain

    Read More

  • Summary: The Audacity Of Hope

    378 Words  | 2 Pages

    “Most of the sins of politics are derivative of this larger sin — the need to win.” (Obama, 109) In any political campaign money is a much needed resource. “Money can’t guarantee victory”, however “without money, and the television ads that consume all the money, you are pretty much guaranteed to lose.” (Obama, 109) To gain the money to run a campaign in American many side deals have to be done with sponsors.

    Read More

  • Saturday Evening Rhetorical Analysis

    1310 Words  | 6 Pages

    The media displays the candidates the way they present themselves and people make choices based on what is said and what they see, just like a campaign, but free. It is all up to the candidates on how

    Read More

  • Government Propaganda Tactics

    493 Words  | 2 Pages

    A society should be aware of its government and how far the government will go to protect them. A society should know what role they will play in their own protection, and what they will stand for in the name of freedom and safety. A society should not go too far in sacrificing one 's freedom for safety. A person should be able to live their own life without the government stepping in and approving/disapproving of everything.

    Read More

  • The American President Movie Essay

    631 Words  | 3 Pages

    The media is a major source of information for voters. Voters depend on the media to make their decision on who to support and vote for. As much trouble as the media causes, they play a major role in our political system. The American President accurately depicts the political process.

    Read More

  • Voter Turnout In The United States

    798 Words  | 4 Pages

    This particular presidential election cycle has shown to be unique. The Trump factor as it has become known has dramatically increased voter registrations. Some

    Read More

  • Media Influence On Law Enforcement

    1175 Words  | 5 Pages

    Media’s Influence on Public Opinion of Law Enforcement Television, movies, and other mass media sources use persuasion in commercials, product placement, etc. but what about in the content? Is what one sees perceived as true and factual? How are people influenced by media (Postman, 161)? More importantly, how are people influenced by media to view those called upon for help when in need?

    Read More

  • Mind Over Mass Media Summary

    181 Words  | 1 Pages

    The article “Mind Over Mass Media”, written by Professor Steven Pinker, describes the impact of media on human lives and brains. Pinker illustrates the benefits people gain from using the worlds quickly increasing technology and media. Pinker suggests that today’s technology such as, PowerPoint, Google, and other forms of social media can actually enhance and bring more intelligence to the mind, instead of being detrimental. Critics believe that the many different forms of media can lower intelligence. However, Pinker declares that scientists are using all of this technology everyone else is using, and are still discovering new things.

    Read More

  • The Assault On Reason Analysis

    847 Words  | 4 Pages

    As a result, televisions control the people, people spend most time watching tv. News stations show news of celebrities, rather than news about congress or politics. News stations are run by companies, people that run-in politics, the stations are to show what they want them to show. Also ads are bought for politicians to get their polls up in the elections. Politicians are searched out to be millionaires to buy their own ads.

    Read More

  • 2012 Dbq Rhetorical Analysis

    645 Words  | 3 Pages

    Political ads are a way to persuade you to vote for one political party or the other. Every 4 years, there is an election between democrats and republicans that will help decide the next president of the United States. These campaigns between the democrats and the republicans are the strategies candidates use to win your vote. During the election season, there is many speeches made by both the people who are running for president. Debates between the two sides can sway your vote to one side or the other depending on what the candidates say.

    Read More

  • The Negative Effects Of Media Bias

    1501 Words  | 7 Pages

    Before media, politicians and other newsmakers had to rely on word of mouth to communicate the various messages they were espousing. However, they found this was an unreliable method of communication and the first newspapers and other media mediums were created. This comes at a drawback. As media companies grow larger and larger, they become more susceptible to bias. This has lead to a proliferation of bias across the many media companies in existence today.

    Read More

  • Argumentative Essay On Media Bias

    1019 Words  | 5 Pages

    Bias is defined as being prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair. Americans experience some sort of bias every day, however, media bias is likely the most prevalent. Media can be biased towards liberals, conservatives, or any other political leaning. According to University of Oklahoma Professor, Keith Gaddie, the mainstream media mostly suffers from liberal bias - which is usually hostile toward conservative candidates and causes. Media bias can misinform, exaggerate truths, and cause confusion during voting season.

    Read More

  • A Rhetorical Analysis Of Barack Obama's Immigration Speech

    1167 Words  | 5 Pages

    There is and always will be political issues left unresolved. This issues are presented to the people in various sources. Some examples may be commercials, political cartoons, speeches, ads on billboards, even on the famous youtube page. One of the many political sources might propose something, but there is always another position who might oppose the agreement. The main idea to grasp from a political ad is the message of it.

    Read More

More about The Argument Of Mass Media Campaign

Open Document