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Summary: Radio Advertising

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1)Establishing an excellent website. The number one most important and effective way to advertise product on the world wide web is to build a good website. A professional-looking, informative website can work wonders as a form of advertisement as it is easily accessible by customers and relatively cheap to set up and maintain. It also lends legitimacy to the business. Once the company have a website, it can start printing about the product on everything such as business cards, storefront window and anywhere it will be easily seen by customers. Nowadays everyone has a smartphone, so they can look up the product right on the spot. In addition, online shoppers are a huge market to boost the sales. Thus, the company will consider selling the product …show more content…

Unlike the other forms of advertising, radio advertising can not make use of visual images or text. As a result, the company will need to get a little more creative with the advertisements and make greater use of things like jingles and slogans. Radio advertisements can also provide more information about the business than most of other types of advertising, so the company will use them as an opportunity to tell the customers a little bit about the business and convince them of why they should use or consume the product. A little humor can go a long way when it comes to radio advertising. Moreover, a funny radio ad is great, but if the humor is unrelated to the business, listeners might be confused about what the ad is actually for, especially when there aren 't any images or brand logos to provide context. Henceforth, the company will make sure to keep it relevant with the business. However, the downside of radio advertising is that it is difficult to target geographically and can only be broadly targeted at specific demographics. As a result, the type of businesses that tend to do best with radio advertising are those which offer delivery services or those which sell products that customers are willing to drive long distances to shop for such as specialty or antique

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