Social media also offers consumers the opportunity to give their feedback much easier, so companies can respond more quickly. This contributes to a higher customer satisfaction. Research (Nielsen, 2012) for example shows that in the United States more and more people gather their information, ask questions and express complaints, through social media. Companies often put "webcare teams" in. They focus on how the company or its products and services on the Internet, especially through social media, come into the picture.
This gives Nike a competitive advantage because it exposes the company to a primary source of information on their target markets reaction to the products. Consumer reviews play a big part on the decisions made by Nike. Dan Moskowitz (2014) says, “Nike has figured out the most important aspect of online marketing, including social media. When you make your marketing about the consumer – getting them involved- it is likely to lead to much traction than that provided by traditional marketing”. More people go online to research reviews on products they plan to buy and prefer the reviews of other users.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.
Many average people, and also well-known celebrities, promote different brands and companies through Instagram. When you reach a certain number of followers, this qualifies you as ‘Instagram famous’ and many brands will try to get you to promote their products to your large following. Just like you see in movies when they allow the audience to see the make of the car to promote it, we do the same on Instagram. Some of the posts to promote brands or companies will make us do certain things and look certain ways to gain the right viewers and we will do it for the money without acknowledging that we are letting aourselves be objectified for it. I chose this specific post from Kim’s Instagram account as it brought about controversy about her promoting a new diet in which shakes are supposed to replace food.
The advanced sharing and targeting offered by the social media are effective because these platforms capture their audience in a wide variety of ways (Tobias, 2011, p.32). Going beyond the general geographic and population data, these platforms have opened doors for behavior and connection-based targeting options. The advanced targeting offered by the social media platforms increases the relevance of the ads the users (Safko, 2010, p.34). They also create a level of personalization that would be difficult to achieve when using other advertising platforms. The increased efficiency of social media advertising is possibly the reason behind the increased number of businesses that has created
The point in clear - If everyone can just have a kind heart, be inclusive and encouraging, none of these online conflicts such as these would have even be introduced to society. We can refer back to the experiment of Group A and B. Other than the independent variable, which is the way people communicate with another, everything else remains the same. If a community can be consisted of everyone who has a mindset of building each others up instead of bringing other down through mean texts and messages, the amount of communication would remain constant, and none of the many problems today that have to do with online cyberbullying would have ever even happened. This is something everyone should consider.
Social media providers are only the sole intermediary of video images or any information posted by their users. Although they do not create such content, they play a crucial role in determining the content that can be allowed on their platforms and materials that can remove and on any basis. These rights violated when intellectual property rights burned or when a person passes a controversial speech. Under the law, social media providers are exempt from liability for content posted by their users. That means, therefore, that social service providers are not responsible for any defamation messages posted by their users on the Internet (Wagner,
Some of them are creating the brand recognition, customer loyalty, decreased marketing costs and using various advertising methods to attract the customers (Q. Ta, 2014). 74% of customers buying decision is decided using the influence of social media as well as 80% of customers prefer to connect to the brands they consume through Facebook (Bennett, 2014) When it comes to businesses, it is vital that customers and the organization have close connections. Social media provides a favorable medium for this purpose by quick response for their feedback or complaints and active participation for surveys and posts. When considering the brand recognition, social media is an efficient platform to advertise the business in a professional manner so it attracts the existing customers as well as the new customers. Social media advertisements will help to correctly position the brand image in customers mind.
General imperatives such as avoid harm to others, respect the privacy of others, honour confidentiality can help people re-establish their personal responsibilities on the web. Today’s technologies do not change ethics. Most of the ethical issues that people face with computer technology are rooted in the general ethical issues that people in society deal with daily. For example, the ethical issues such as invasion of privacy, theft, and fraud have been around since human beings began interacting with each other. The fact is that elements of these ethical issues are not unique to society or the field of Computer science/technology alone.
Privacy is the individual or group information and their ability to keep them or reveal partially. Privacy is also about the right to know who collects this information, why the information is being collected, and how it will be used. (Soffer and Cohen, 2015) Privacy is subjective to an individual or group; sometime it is about being anonymous in the public. Since social media have become an integral part of human life and their use has been increased significantly over