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Project Management Importance

711 Words3 Pages

Businesses keep on growing, evolving and change how they perform their activities; project management is one of the tools that is used in businesses these days. The paper will elaborate how businesses use project management at their workplace. The paper will look at how twizzler licorice candy can be integrated into the market through advertising by using project management techniques of initiating, planning and executing. Also examine how added value and benefits project management brings to businesses.

Project management is a discipline of initiating, planning, executing, controlling and closing the work of a team to achieve a specific goal. In this case the goal is to integrate a unique product into the market …show more content…

Also an evaluation is done on the networks before a discussion with stakeholders takes place.
The approach is proposed ahead of time and, other researches are considered as a means for the stakeholders understanding (Rowley 1997).
Social network analysis should focus on the interactions between entities such as individuals, groups, communities, organizations, or countries. Overall these interactions can be modeled as social networks that can transmit information or distribute resource between entities or coordinate activities (Scott and Lane 2000). The value and benefits project management brings to a business are; efficiency, competitive advantage, cost reduction and innovation. The project team with it techniques and resource can help the business in efficiency and cost reduction. Without project management, most companies can undertake strategies and fail, which can lead to a huge cost. The project management research brings innovation, which help the company to keep up or move ahead of the industry and have the competitive advantage. So project management is very important in businesses and Kenny’s Candy Company can attain a competitive advantage in the twizzler candy industry as they use project team to integrate twizzler licorice candy into the

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