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Errors In Public Relations

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“There is no point in doing public relations because as humans we are prone to error anyway. A mistake is likely to happen in the public domain no matter what.” This statement bothers me, because although humans are prone to error no matter what, public relations is still an important component that needs to be considered in the face of the public domain. Diminishing public relations is quite impossible, because we live in a world that is connected through traditional and new media. The boundaries of what media can or cannot reach have been blurred, and there is now a challenge to make broadcasting messages clear and effective to the audience. This is where public relations comes in. The objective of public relations is to gain favorable …show more content…

It is their job to reassure their clients that everything is being done to ensure their success. Since public relations is a marketing tool, its role is to remind the public audience of the values of the companies and brands that they are representing. Although it cannot guarantee an immediate sale, it can guarantee that this will be beneficial for the long-term success of the client. There is a term called “hiyang” which means loyalty to a certain type of brand. Therefore, when a client commits an error, the loyalty of the public will still be there. It may waver or go down a bit, but it will not completely disappear. This is because public relations appeal to the emotions of the people. People who are emotionally attached to a certain brand will not immediately abandon it when an error has been …show more content…

Since public relations is a very public profession, it is important to maintain good relationships with others, especially the media. Networking is a very important component in reaching out to the public audience. It is necessary to reach out to the publics, especially those that have a great impact on the company, organization, or personality that the public relations team is working for. Having a public relations network allows a brand to offer their products and services while supporting just and reasonable causes. This means that building alliances is beneficial in the long run, because a brand can rely on their web of networks during emergencies. These can help eradicate or lessen the errors that can be possibly committed by that said brand, because there are people backing them

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