Then, public relations activities includes communication and researching can help public to understand a company and know its products better. (Theaker, 2012) Public relations is important for a company. They can use some communication means such as organization activities to make public understand them better. In fact, every organization wants run successfully, so it needs support from public relations. Next, the purpose of public relations is to set up a good relationship between organization and general public, make them to get know each other, and adapt each other.
In such an environment communication among the individuals and departments is crucial to ensure the organization achieves its goals. Effective communication is decisive for any organization as it helps it perform various tasks and activities. Communication plays a key role in activities such as employee management, product development, customer relations, and virtually every other aspect of running the business (Neves & Eisenberg, 2012). Communication directly contributes to the enhanced performance and thus the success of the institution. Through communication members of the company can get information on which tasks to perform and how best to go about this.
The leadership of Tesco motivates employees because of which the organisation consistently provides effective services to consumers. It is noted that the management of the organisation emphasises on the significance of the appointing roles of leadership to people within the organisation in such a way that they are aware of their responsibilities to implement the strategic decisions through the effective communication in the form of meetings and follow up on employees for ensuring that they are not drifting away from the providence of quality services and efficient company operations (Data monitor, 2010; Pergamon Flexible Learning, 2005). The leadership style is being implemented by the management and it is imitated by the leaders of team within each department. However, every leader of department is appointed by management and it has changed the organisational structure of Tesco. For instance, the duty managers in every store lead employees in decision making process on daily basis that supports the operations of store.
A brand refers to the name or symbol which identifies the products or services of one manufacturer and differentiates with that of competitors. Brands are considered to be the valuable assets for any organization. Strong brands help to create commitment among the customers and develops
Brand leaders are involved in the management of their brand which involves planning, implementing and monitoring brand strategies that enhances the successful marketing of products or services (Priyadharsini, 2013). Management skills are a secondary function of brand leadership. A brand needs good leadership if it is to succeed, which is why the role of the brand leader is important. The brand leader spends time ensuring that strong relationships are built within the organization and that employees understand the brand purpose. Brand leaders are transformational in the sense that they motivate employees and define and communicate the future of the brand effectively.
IMPORTANCE AND BENEFITS OF CORPORTAE SOCIAL RESPONSIBILITY: Some of the benefits are provided below: a) Risk management: Engagement in corporate social responsibility activities helps the companies manage emerging social risks which may emerge as an offshoot of their operational activities. As a result the companies get a social license to operate, which helps maintain a positive image in the market and winning the confidence of people. b) Strengthened Brand Positioning: Through corporate social responsibility, companies can positively influence the perception of the people. Thus strengthening the brand image in the eyes of the consumers, community, regulators, employees and the suppliers. c) Increased sales and Market share: Consumers like to be associated with a company, which is ethical and has a positive image.
In other words, helping others establishing and maintaining effective relationships with third parties also defines what public relations practitioners are. PR people must always aware of public issues and news that related to their industries and also the brands that they represent. In addition, it is crucial for public relations practitioners to stay up-to-date about the markets their brands try to reach besides to always have a clear goals. Public relations practitioners’ work does not specific to just one particular scope of job but they have a broad nature of the disciplines where they can get themselves into. They can be in disciplines such as marketing communication, employee relations, government affairs and multicultural
Event marketing is the function of event management that can keep in touch the particiants of the event and visitors, read their needs and motivations develop products that meet these needs and build a communication programme that expresses the purposes and objectives of the events. Event marketing needs to be creative, focused, centralised, focused and leveraged to create the maximum return on event. It is the process of employing the marketing mix to attain organisatoinal goals through creating value for customers and clients. The organisation must adopt a marketing orientatjion that stresses the building of mutually beneficial relationships and the maintenance of competitive advantages. It is a promotional strategy that involves face-to-face
1.1 Organization sets itself precise objectives so as to meet up the better business success, and to expand proportional advantage over the competition. For these objectives to be reached, organizational communication is of great important and it implies communication with stakeholders as well as communication with employees, client and customers of the organization. The central objective of all organization is to ensure sustainable growth. In the words of Weick and Browing (1986), communication is the process of transmission of message from one person to the other. Increased pressures to implement revolutionize initiatives and respond efficiently to growing competition is what business leaders are facing in the environments Lüscher & Lewis (2008).
This also helps management in making more effective decisions and working effectively within the various teams or individuals as the audit will help to greatly address all issues or concerns. Organizational behavior audit also helps employers to care more for their staff. The finest organization in the world recognize that employees or staff make their companies what it is as without them the organizations could not have gotten this far.it is also important to note that organizations that put value on