The Importance Of Public Relations

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INTRODUCTION According to Lattimore (2013), public relations is a leadership and management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change. Public relations practitioners communicate with all relevant internal and external public to developed positive relationships and to create consistency between organizational goals and societal expectations. Public relations practitioners develop, execute, and evaluate organizational programs that promote the exchange of influence and understanding among an organization’s constituent parts and publics.
In added, Patricia, (2007) stated that public relations is associated with a communicative process in which it involves some form of communication, whether it is written (verbal), or neither as a purposeful choice. Public relations are about creating and recreating ideas and generate meaning.
As stated by Grunig&Grunig, (1995) public relations professionals may practice different models of public relations in difference places. Van Leuven and Pratt (1996) also agreed that the way public relations is practiced in developed countries such as the United States or in Europe is very different from the way public relations is practiced in the developing countries such as Indonesia. Practice of public relations in economically advanced nations is largely based on the study and practice of how organizations in the private sector relate to strategic publics in their
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