Digital Capitalism, as what an article from the Net supplied, is the “transition to another set of economic principles” into a cyber-opportune platform—the Internet (as cited in Schiller, 1999). Schiller (1999) provided that the Internet is the main incentive needed of this new “political-economic transition” (p. 5) and of unequal and disadvantageous modifications over the population. Norris (2000) proved the importance of the Internet statement by enumerating its capabilities: […]The interactivity of the medium, the speed of electronic communications, the global reach of the net shrinking spatial distances, the greater choice of information on the web, and the ability of anyone to publish their own content online with a minimal role for gatekeepers (para.
Social science is defined as “a branch of science that deals with the institutions and functioning of human society and with the interpersonal relationships of individuals as members of society” (Merriamwebster. n.d). Furthermore, “qualitative research involves an interpretive, naturalistic approach to the world. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or to interpret, phenomena in terms of the meanings people bring to them” (Ritchie). “One of the key benefits of qualitative research is that it allows the researcher to see and understand the context within which decisions and actions take place.
In the music industry it includes a chain of activities including the creation, promotion and distribution of music (Pönni and Tuomola, 2003:21). The Internet has impacted the structure of the traditional value chain (Porter, 2001:10), a phenomenon that has been observed in the music industry as well. The following essay will explore the changes of the value chain in the music industry by briefly going through the traditional music value chain and examining the new one, concentrating on the change of the actors involved and their roles in the value chain. The Traditional Music Value
3.2 Ethnography Capable of being put to a variety of different uses, ethnographic research is an important and increasingly accepted tool as a research design for social scientists (Bryman, 2001). Ethnographic research is vital to understanding a certain cultural or social setting (Hobbs, 2011). The process involves the ethnographer to closely observe, record and engage in the daily life of the people in naturally-occurring settings (Hammersly and Atkinson, 1995). The direct participation of the research, overtly or covertly, allows the ethnographer to capture social meanings and ordinary activities as data to reveal insights on issues that are important in the research (Brewer, 2000). A comprehensible and written account is the
The study design mainly entails the selection of people from whom the information, through an open frame of enquiry is explored and gathered. The parameters of the scope of a study, and information gathering methods and processes are often flexible and evolving. Whilst on the other hand quantitative research, the measurement and classification requirements of the information that is gathered demand that study designs are more structured, rigid, fixed and predetermined in their use to ensure accuracy in measurement and classification. Quantitative study design has more clarity and distinction between designs and methods of data collection. The reason of using a mixed method design is that the researcher will gain in breath depth of understanding and validation, while offsetting the weaknesses inherent to using each approach alone (Schulenburg
This research will deliver the concept of how technology effect the language in the recent years. To be more precise in the case of using social media. And that affect has many aspects considering vocabulary , grammatical structure and it might touch the linguistic cognitive center in the human mind. Also, linguists and speakers of the language analyzed this phenomena. Language is concerned with the cognitive control center in our minds and this cognitive aspect relates to many uncountable aspects in our life, but here we are concentrating on communicating between people and to be more precise we are going to discuss the connection and communicating through social media and technology 2 ￼in general.
Punch (2008) adds that qualitative research not only uses numerical and unstructured data but has research questions and methods which are more wide-ranging at the start, and become more focused as the study advances. THE ADVANTAGES OF QUALITATIVE RESEARCH Barbour (2008, p.11-140) brings out distinctive points on qualitative research which are; 1. Answers very difficult questions from those addressed by quantitative research. 2. Can make visible and unpick the mechanisms which link particular variables, by looking at explanations, or accounts provided by those involved.
This approach is relevant because the current study aims to determine the influence of relationship intention on satisfaction, loyalty and retention following service recovery through identifying relationships between variables and determining whether differences between groups (such as respondents with low, moderate and high relationship intentions) exist. Research can be carried out by means of either (or both) qualitative and quantitative research. It is common practice to use qualitative research to support quantitative research (Bahl & Milne, 2006:217; Zikmund & Babin, 2010:132). Qualitative research involves observing what people do and say, is a form of systematic empirical enquiry into meaning, and is used for gaining insight into a specific domain from a small group of individuals (Burns & Bush, 2006:202; Parasuraman, Grewal & Krishnan, 2007:178; Shank, 2006:4). Quantitative research, on the other hand, is defined as the use of structured questions in which the response options have been predetermined and the primary data is collected from a large number of individuals.
Overall, a good research is depends on the ability of researchers to conceptualise ideas and how well others understand the concepts used. Qualitative research involves methods like Grounded Theory, Field Research, Ethnography and Phenomenology among others. The techniques involve interviews, documents and observation. In short, qualitative research relates to the social aspects and seeks to find answers question about the ‘why’, ‘how’ or ‘what’ phenomenon rather than ‘how many’ or ‘how much’. Other method used in the business environment includes using in depth interviews such as face-to-face or via telephone and focus group method.
Qualitative research is a type of research that looking for the answers of a question or provides the understanding of human experience. It is conducted systematically and the answers have to be proven by evidence and data collected. The qualitative research is unique as the researchers may produce finding that’s were not determined in advance and it may be applicable beyond immediate boundaries of the study. This type of research method is effective for the researchers to find out the specific information about subjects involve. The specific information includes values, behaviours or even opinions.