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Online Shopping Case Study

2143 Words9 Pages

Paper1

Designing an electronic commerce interface attention and product memory as elicited by web design
Wilson Lee, Izak Benbasat
Division of Management Information Systems, Sauder School of Business, University of British Columbia, Vancouver, B.C. V6T 1Z2,
Canada

Electronic Commerce (E-Commerce) shopping websites are becoming popular platform for shopping with the ease of home comfort and also becoming the attractive business, so there are many shopping sites already available and new are keep coming in the online market but the most difficult part of this business is to attract online customers, Everyone wants to attract and sustain more customers. The role of the paper is to make more online customers by attracting them with the better user interface which they can memorize easily that can make them visit and buy again from the website.
The author provides applications of already proposed work of Reeves and Nass and expanded their theory of web based media. They performed laboratory experiments to check the influence of three main components on online shopping website i.e. Motion of images, Image size, and Visual fidelity (Clarity of image). There are many human factors that can make them shop from a specific online shopping …show more content…

It allows user to explore large amount of verity as per his/her interests by providing a whole page where random products will appear and change randomly. A user can set his interests in the form of giving positive or negative signals to the products, Right click for positive and left click for negative signal. By clicking you can set that you want more products like this or you don’t want see products related to

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