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The Importance Of Quantitative Research

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Qualitative analysis is mainly based on the analyst 's intuition, experience, with the object of the past and the current state of the continuation of the latest information and information on the nature of the analysis of objects, characteristics, changes in the law to make a judgment. Qualitative data can be words, text, photos or sound recordings (soft data) (www.cardiff.ac.uk, 2018)

In general, qualitative research is primarily exploratory research. Quantitative research through in-depth understanding of the problem, the problem analysis of the potential causes, opinions and motives. On this basis it helps to put forward ideas or assumptions for potential quantitative research. Qualitative data is typically collected through focus groups (panel discussions), personal interviews and participation / observation. Qualitative research has also been used to discover trends in ideas and perspectives and explore the issue in more depth. (DeFranzo, 2018)

Quantitative analysis is based on statistical data, the establishment of mathematical models, and mathematical models to calculate the analysis of the object
Indicators and a numerical method. Quantitative data are presented numerically (hard data)（ (www.cardiff.ac.uk, 2018) Through data, quantitative analysis is used to quantify attitudes and perspectives and trends and outcomes of larger sample populations.Quantitative analysis is generally through face-to-face interviews, paper surveys and other means of mobile phone data.

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