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Quik Chik Case Study

793 Words4 Pages

Brand salience measures various aspects of brand awareness and how easily brand is evoked under various situations. Quik Chik is a fast food restaurant. Quik Chik offers one of the best halal fast-food joint serving Sothern-fried chicken and family size combos in a contemporary space. Quik Chik offers high quality products with affordable prices. Quik Chik should make sure that Quik Chik is perceived well in mind of consumers of Canada as well as America by creating high awareness. In America and Canada, Quik Chik should make sure that whenever any consumer wants to go to a fast food restaurant and wants to have delicious as well as halal food, consumers remember Quik Chik as best among its competitors. Quik Chik should make sure that its products …show more content…

An umbrella term for all of the online marketing efforts is known as digital marketing. Some of the digital channels used by brands to communicate and connect with customers are Google search, social media, email, their online websites etc. Quik Chik have its official website. As it is expanding in America and Canada, so Quik Chik should make sure to improve the quality of its website by making it more interactive. For instance, it can make a community on its website and other social media pages in which consumers can interact with each other, share their experiences, reviews and tell what else they want more in terms of products or they want Quik Ckik to improve its customer service or not. For its website, it is very important to have a video landing page as it can boost the conversion up to 80%. Quik Chik can come up with different kind of posts such as brand related posts, product posts, information posts and posts related to special offers such as discounts etc. Search engine is a process through which you make your website ranking on top. For that you have to select most relevant key words. In case of search ads, relevant ads are placed for relevant customers at right time so for that Quik Chik should use most relevant keywords. Instead of using short tail keywords, Quik Chik should use long tail keywords. Quik Chik can place search ads on google to attract the potential consumers. AdWords are one of the best way to convert researcher with high buying intent and also places advertisement at right time and targets potential consumer so Quik Chik should make sure to use this in best possible manner. Quik Chik should make sure that whenever consumer searches for best halal fast food in Buffalo and Detroit, Quik Chik comes on at least top

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