The Importance Of Rapport

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Rapport, to be described in the simplest way is what you call, a friendly relationship. Rapport can be established between two people or one person and many others. There are myriad of ways on how to build rapport, such as mirroring, backtracking, and even while eating people establish rapport. Rapport is also a crucial component in any sort of relationship, be it a business relationship, or even a regular friendship. Building rapport can help smooth out many types of relations, it promotes communication, it develops trust, and it can help foster a person 's desire to participate in a particular matter. "Without rapport, there is little chance to influence or to persuade others"(Civico, 2015). As we get deeper into subject, I 'll be…show more content…
In the study made by Galina Biedenbach, Maria Bengston, and Joakim Wincent four big auditing companies in their region have participated in this particular study. In the end they have found out that customer-employee rapport has a large influence in the brand equity of those four companies. Those companies that have been ambiguous in their relation with their customers had a negative impact on them in terms of brand equity (Biedenbach, Bengston,& Wincent, 2011). Meanwhile those who have built rapport with their customers have received positive effects on how people perceive their companies brand (Biedenbach, Bengston,& Wincent, 2011). Therefore we can conclude that customer-employee rapport has a large influence in a professional service…show more content…
Establishing rapport through mirroring can also be called limbic synchrony, and it is hardwired into the human brain (Goman, 2011). The science behind limbic synchrony is that it is caused by what they call mirror neurons and by human empathy. The mirror neurons do not just imitate actions; it can also reflect our emotions. As such they play a key role in our ability to socialize and empathize with others (Goman, 2011). Mirror neurons work by releasing stimuli whenever you try and observe another gesture or posture. Then you subconsciously try to empathize with the said person. Mirroring someone 's gestures and postures communicates the feeling of empathy. This also why when you mirror you feel connected to that person which promotes
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