Hectic Lifestyle Wing Zone provides busy individuals more time to spend at work/college and less time and stress for waiting for food. Market Positioning At Wing Zone, feedback is taken from the customers in order to know the customers’ reviews so that improvements are made if necessary. Wing Zone uses fresh and hygienic products to occupy a clear and desirable place in the minds of target customers. Marketing Mix Product Product options offered by a restaurant are very important. At Wing Zone, there is a wide variety of dishes suitable for both vegetarians and non-vegetarians.
Kababji Grill restaurant Case study Question : 1) How do customers judge the quality of a restaurant? They liked the food and it’s quality , the service was the most thing they like, the menu was healthy and delicious. Staff were very friendly and flexible. 2-Indicate how and why each of these factors to the successful operation of a restaurant? Customer satisfaction : Always we put in mind our customer needs and wants, because this what is each costumer is looking for, but sometime this is not easy because costumer always looking for low price and high quality, and good managers can balanced the amount of performance and make costumer satisfy .
This is a very distinctive product for the customers to relish from the mentioned delicacy. Even according to the marketing perspective, this product provides the customers with different choices of flavors, health benefits and helps in relaxing and freshening their mind and body. It will be accessible to all the customers without any difficulties (Walker et al., 2010). The trend of marketing is mostly headed towards such customers who want the stimulating energizing capability in their bodies and want to stay in perfect shape and health. The product is of high quality considering the above-mentioned ingredients, because of such uniqueness; the product will be prioritized in the eye of its customers (Story, 2008).
They are also the ones who go and create the dishes on the menu. Prusing the career of being a chef is a glorious choice for whom may want to create new and unique dishes, it has a good pay with benefits, and the skills/ requirements aew limited. Becoming a chef in the culinary arts isn’t a bad job when the job has
In the restaurant business, the term engineering refers to menu – the process of creation the perfect menu to entice customers and keep them coming back to order the same dish or try new ones. On the whole all these deeds refer to marketing. Menu design isn’t just something that is thrown together! It’s based on strategically arranging items so the dishes the restaurant want to sell more of (or are already big sellers) are prominently displayed.  Menu engineering maximizes restaurant’s profitability as it subconsciously leads customers to buy what the restaurant want them to buy.
This can be one of the attractions, as some customers will choose to go to the restaurant, which have same race of employee. If PappaRich recruits equal races and gender of employees at outlets, can gain better reputation and public image, as they are showing to public that they are fair and respect to different background of employees. This will raise employees’ satisfaction and make them more likely to contribute for company. Diversity of employees can increase the creativity and innovation in recipes on menu. Due to different background, races and cultures, employees might come out with various opinions in the taste of food.
B) Grill’z kitchen SWOT analysis Strengths - GK i) Strong wifi The first strengths of GK is the WI-FI connection is strong. Nowadays, the technology is getting high tech, almost everyone own a smartphones, the world now is not same as before, everyone are more likely to take picture of the food before they start eating their meal. So, Wifi is a MUST for everyone in order to attract more customers so that customers can surf internet or use social media such as Facebook, Whatsapp and many more by connecting their wifi while waiting for foods. The strong wifi connection gave customers a very good image because wifi had became a really important thing in most of people daily lifeThe reason to have a stronger Wi-Fi is to provide more faster and
Today, a lot of people need the information from the internet because it is the easiest and fastest way to find information. Another benefits of the internet is making profit online. People take advantage of the internet as their source of income. And the most commonly used benefits of the internet is socializing. The internet helps us make a lot of things easier.
New Media can be said to be an improved version of old media that is to say that it is anything related to digital technology and internet. New media makes it possible for anyone who uses a computer or mobile device with Internet access. New media examples are blogs, widgets and social networking sites like Facebook, twitter, Instagram and many others which people use to distribute information and opinions. New media has a lot of impact on people as gives them the opportunity to share their knowledge by blogging, microblogging, and social networks and web streaming, it internet to form and share content with others, using simple tools that are often free or cheap. It requires gives people a chance to enjoy entertainment news, games and many other activities in the comfort of their homes.