The Importance Of Mass-Selling Strategies In Marketing

When I was in grade school, I spent my summers working for a landscaping company. The owner was a next-door neighbor who I had helped a lot and was later offered a job. I learned a lot from him being an entrepreneur, and some of those things I learned was how to promote a business. I would notice numerous ways he would promote his small company, and he had a gift that made his company very successful. He could utilize the personal selling and mass selling methods of promotion very well. Promotion is defined as communicating information between a seller and a potential buyer or others in the channel to influence attitudes and behavior. Personal selling is one of the methods that follow promotion. This means when there is direct communication

As the text states a marketing manager usually must set priorities for the promotion objectives. To achieve those priorities there are few ways of going about it. A marketing manager can use either an informing persuading or reminding approach. I have learned that informing can be thought of as educating a consumer. With this approach you can show a consumer a lot about products and give them information to learn about your product. This stage is important for products that have just hit the market and are new to customers. Persuading can be thought of as convincing. This is only utilized to convince the market to buy your firms products instead of a competitor’s products. We usually see this when there is substitute products out in a market. Reminding approach is something to utilize to remind a customer about something on your product. For instance, your product may be very different then others by it contain a tool that allows you to get a job done ten times faster than another product. Or you could just be simply reminding a customer about how your product has been number one for so many years for a reason and show them