Pros And Cons Of Need Recognition

In a buying process, need recognition plays the most important role as every purchase is an impact of a need felt by the consumer. But, all that need does not result into a buying behavior. Product price, availability, etc needs to be acceptable for the consumer in relation to the importance or utility to the need. Need can be caused by basically two ways. Firstly, the internal stimuli ie the physical needs felt by the consumer from inside like hunger, thirst, pain etc. Secondly, the external stimuli, which are caused or created by the impact of external exhibition/ advertisement/ flavor/ trend.

Samsung Gear VR has a social need as well as a functional need. As seller or marketer, the consumers should be motivated and taught to recognize this

It comes from the previous impression about any product or brand which he has already used and has a good knowledge about the pros and cons of the Brand. Internal information can satisfy the consumer’s quest for purchasing a product that the consumer knows. But in case of a luxury item or completely new technology with a level of uncertainty, he would normally try to explore other sources.
External information: Information gathered from outside sources make a good impact on the decision making process. Often it comes from friends and family, who has experience or from the sources of the seller or marketer. User review from different sources and seller’s speech can also be useful in this purpose. Generally internal information contributes the most in decision making process. Then comes friends and family experience, user review, the advertisements etc.
Samsung Gear VR already has an upper hand in this field as it has started to sell the product before other giant market rivals. The only product experience consumers have is Gear VR. To extend its current market, massive advertising can provide the external information to the targeted consumer group.