ipl-logo

The Importance Of Self-Concept And Identity

2161 Words9 Pages

The pictures is the complete perception of an object that is formed by processing information through several sources such as experience of past and marketer-initiated communications over time. The Image is representing the stimulus value of an object for an individual. It is the result of a process, originating from ideas, feelings, and consumption patterns and experiences. A favourable picture reduce the competitors negative influence and improve the appeal of a organization to internal and external public including current employees and investors as well as prospective applicants. A favourable image also enhances customer preference, generates credibility for not only the current services and products offered by a firm, but also for possible …show more content…

In contrast, identity is a self-relevant social category (Deaux, K., Reid, A., Mizrahi, K. and Ethier, K.A, 1995). Social categories are possible bases for self-definition of a permanent (e.g. male short) or transitory (e.g. Midwesterner college student) nature. When social categories are perceived as self-relevant, they serve as identity that make up an individual’s selfconcept. Social identities (Langner, 2013) are associated with the characteristics, traits, and goals associated with a social or group role that the individual is, was, or might become a member of …show more content…

Albeit all five dimensions of Hofstede are considered helpful in comparing and explaining total national behaviour. Few researchers (Chan, H. and Wan, L, 2008) comment that cultural impact in quality of perceptions and satisfaction of customer is not structured as the dimensions suggested by Hofstede. Performance or quality of service has traditionally been a decision maker in satisfaction of customer in the literature of marketing service. (Szymanski, D.M. and Henard, D.H, 2001)However, service results has not researched deeply. Complicated services with long delivery cycles similar to education required testing and assessments at the outcomes (intermediate level) before reaching to the finishing stage. (Kelly,

Show More
Related

  • Personal Narrative: My Life As A Latino Student

    697 Words  | 3 Pages

    My primary social identity is a 1st generation female student. Despite the many identities I carry, I feel that being a 1st generation student is the most powerful and is the identity that describes

    Read More

  • Explore The Concepts Of Social Identity And Social Location

    86 Words  | 1 Pages

    The purpose of this paper is to explore the concepts of social identity and social location as well as the questions about the importance of awareness of one 's own worldview and social position. It also provides an outline of social and cultural experiences, values, beliefs, behaviors, and attitudes that help shape and determine one 's social identity. This is particularly important to me, as I have begun to see a framework emerging from my own personal learning and questioning about social identity and my place in society.

    Read More

  • Social Diversity And Social Justice

    640 Words  | 3 Pages

    However, the authors continue to assert that through life we will belong to several identity categories because identity transformation is a lifelong process. Explaining experiences shapes our ongoing process of identity and each person deals with identity change

    Read More

  • Explain Two Links Between An Individual's Identity, Self-Esteem And Self Esteem

    1372 Words  | 6 Pages

    There are a few links between an individual’s identity, self-esteem and self-image. An individual’s identity is them, their age, their name, ethnicity and background, their family, also their language and education. Their self-esteem means how much they actually value themselves and lastly their self-image is how they view themselves or see themselves. If they have no identity, for example if they are afraid of how others might see them this links to a low self-esteem which can lead to social isolation and/or they might suffer from depression, then their self-image may then suffer such as they forget to look after their personal appearance, hygiene and how they used to dress. On the other hand if they are happy and confidence with their identity then the individual is most likely to look after themselves and their personal image more such as the way they look, dress, eat healthily and exercise etc.

    Read More

  • Identities Wd Valgardson Summary

    579 Words  | 3 Pages

    The identity a person holds is one of the most important aspects of their lives. Identity is what distinguishes people from others, although it leaves a negative stereotype upon people. In the short story Identities by W.D Valgardson, a middle-aged wealthy man finds himself lost in a rough neighborhood while attempting to look for something new. The author employs many elements in the story, some of the more important ones being stereotype and foreshadow. For many people, their personal identity is stereotyped by society.

    Read More

  • Social Identity Theory In Mean Girls

    1719 Words  | 7 Pages

    Introduction Social identification is a very important source of both one’s pride and self-esteem. Because groups give us a sense of social identity and belongingness to the social world, intergroup relations have a huge impact on the actions we engage ourselves in. “We are not born with senses of self. Rather, self arises from interaction with others” (Griffin, 2012). In this paper I will first give a summary of Tajfel and Turner’s Social Identity Theory.

    Read More

  • The Change By Tony Hoagland Summary

    952 Words  | 4 Pages

    Society creating ones’ identity “The Change” by Tony Hoagland is a poem from his book What Narcissism Means to Me that was published in 2003. He is also the author of several other books and poems. Tony Hoagland was born in Fort Bragg, North Carolina on November 19, 1953. Hoagland is a poet that utilizes “contemporary American life and culture.” “The Change” is about the reality of nothing changing in America.

    Read More

  • Jane Elliot's Experiment

    596 Words  | 3 Pages

    The social identity theory compares, categorizes, and identifies with certain groups. Memberships to specific groups are important. Elliot placed people in groups based on eye color so all of the blue eyed people tended to stick together and so did the brown eyed people. In the adult groups, the blue eyed people became defensive at times because of the way they were being treated and others stood up to defend from the same group in some instances, The Social Identity Theory is also defined by a sense of superiority to others (Myers, 326). Lacking a positive personal identity, people often seal self-esteem by identifying with a group (Myers, 327).

    Read More

  • Steven Millhauser's Disappearance Of Elaine Coleman

    777 Words  | 4 Pages

    Social identity is not representative of one’s personal identity. Rather, until one gets enough exposure to somebody to reveal their true character, their social identity is simply a preconceived notion based on their appearance and social interactions. One’s appearance often causes people

    Read More

  • Sociology Essay On Race And Ethnicity

    957 Words  | 4 Pages

    Introduction The concept of identity has been a notion of significant interest not just to sociologists and psychologists, but also to individuals found in a social context of perpetually trying to define themselves. Often times, identities are given to individuals based on their social status within a certain community, after the assessment of predominant characteristics that said individual has. However, within the context of an ethnicity, the concept identity is most probably applied to all members of the ethnical group, and not just one individual. When there is one identity designated for the entire group, often times the factor of “individuality” loses its significance, especially when referring to the relationship between the ethnic

    Read More

  • Social Influences On Identity

    1560 Words  | 7 Pages

    Social influences on Identity Often, people confuse identity with personality. While personality describes your personal qualities such as being shy or outgoing, identity involves a combination of various aspects. Sharing personality traits is effortless, but identity requires an active engagement. Culture, language, family, friends, and society are a few of the aspects that help shape a person 's identity. For a person to feel identified, they must share similarities or differences with others.

    Read More

  • Complexity Of Identity

    843 Words  | 4 Pages

    In the article ‘The Complexity of Identity - Who am I?’ , the author Beverly Tatum argues that the definition of identity for a person is laid down by the societal norms and not by one’s own conscious understanding of her or his existence. And these societal norms are the ones that are acceptable to the dominant group of the society. Any aspect of one’s identity that sets her or him apart from others is targeted by the dominants. Tatum has used the terms ‘dominants’ and ‘subordinates’.

    Read More

  • Social Identity In Sports

    724 Words  | 3 Pages

    Social identity is how an individual uses their role in a group to define who they are in life. They look at family roles, career roles, and friendship roles to identify who they are as a person. Some even use their role as a fan of a team to show who they are. When an individual relates strongly to a certain team, being a member of this group is essential. “For many people, sports fandom is an integral social identity component” (Sanderson, 2013, p. 489).

    Read More

  • Racism And Social Identity

    970 Words  | 4 Pages

    Each individual has their own different social identity. One’s social identity is constructed based on the different influences around them. The development of social identity is influenced by various factors such as the historical, cultural and religious beliefs of the society, community or family where one is brought up. It is influenced by the behaviours and attitudes of authority figures such as parents, teachers and community leaders around them, it is also influenced by external factors such as the media, one’s peers and the overall exposure one has (Carrim, 2006, p56).

    Read More

  • Identity As A Social Construct Essay

    1210 Words  | 5 Pages

    Identity is social construct that many have mistaken for something an individual is born with. There are many aspects of identity that one can inherit like genes that can drive a certain type of character and certain aspects of identity a person can adopt and build for themselves. However the most part of one’s identity is consistent of what the person wants and adopts for themselves and what the society/the people around him/her choose to give him/her. Identity is a said to not remain unchanged once established.

    Read More

More about The Importance Of Self-Concept And Identity

Open Document