Promotional mix is the coordination of the marketing activities which includes sales promotion, publicity, advertising, direct marketing and personal selling. It is a coordination of activities that you will perform to directly interact with your customers. Promoting the products is important for any business because of the lasting impact of promoting has on customers. The promotion mix is the essence of what promoting is and how promoting it is done effectively. Advertising, sales promotion, personal selling, public relations, and direct marketing comprise the promotion mix.
Besides, it helps to build brand loyalty. Customers who are frequent and enthusiastic purchasers of a particular brand are likely to become brand loyal. Cultivating brand loyalty among customers is the ultimate reward for successful marketers since these customers are far less likely to be enticed to switch to other brands compared to non-loyal customers. It also enables an organization to command a price premium. A strong brand will help an organization to differentiate the price from the rest and encourage their customers to pay for the intangible benefits they get from associating themselves with a brand that makes them appear cool fashionable, or clever.
Promoting our superb services through events and promotions, through social media and make our brand more established in the market. Brand awareness is vital and is the element that will keeps up on our target. The biggest assurance that our customers can get is through our well trained staff in which we believe and we try to develop at all times. As we know services is a must for us and will continue that way. However, everything is down to sales forces and to broker’s network.
The image of a place is also an important asset (Ryan & Gu, 2008). Ryan and Gu (2008) emphasize that the image itself is the beginning point of tourist’s expectation, which is eventually a determinant of tourist behaviors. In addition, the authors explained that destination image exerts two important roles for both suppliers and tourists. The first role involves informing the supply systems of what to promote, how to promote, who to promote to and, for the actual product that is purchased, how to design that product. The second role involves informing the tourist as to what to purchase, to what extent that purchase is consistent with needs and self-image, and how to behave and consume (p. 399).
The benefits such as enabling organizations to decrease the costs, increase profits and give more trust of their customers. The good CRM strategy when it enables to describe in a straightforward, practical and clear way. CRM is mainly a business strategy that used by the companies to more attract and maintain customers for the maximization of profit of the organization. A good CRM solution which it
By this we can say there is a direct relation with the customer service and satisfaction of the customer. Relationship of customer services with loyalty: Customer services have huge impact on loyalty of the customer. Customer services can enhance the behavior of customer to re buy the product like satisfaction the loyalty is also a post behavior of the customer. Loyal customer will be the one who has trust and full satisfaction about the product so both have positive relation. Effects of customer services on customer satisfaction and loyalty: As both the variables has positive relation with customer services so customer services have huge impact on the satisfaction and loyalty both satisfaction and loyalty are post behavior of the customer if quality customer services are provided like warrantee, repairs insurance etc can attract the customer to re buy the same product his/her loyalty will definitely
However, a marketing campaign can be a two-edged sword if it is not based on what the destination has truly to offer. An unsatisfied tourist will not be willing to return or recommend the destination, inhibiting the word of mouth chain that would contribute to build the name of the destination (Calvo et al. 2011). Moreover, the management of the destination and its resources is also a vital factor on building the attractiveness. The development of infrastructures, the creation of facilities and promotion of tourist activities, as well as the stimulation of professional development of capabilities of people working on the tourism sector, will enhance the competitiveness of the destination and as a consequence will increase its attractiveness power.
The course also describes the practical considerations of tourism and how tourism can be marketed effectively. This course will be of great interest to owners of a tourism focused business and people working in the tourist industry, and who would like to learn how the modern day tourist
However, the influence and role of destinations and visitors fascinations of strategic prominence might be congregated under a common direction, with a sequence of mutual features (or corresponding). Moreover, they are categorised as imperative promoters envisioned benefiting other travel chances, financial and societal that encourages efficacious promotion exertions and a relentless arrival of tourists. On the other hand, they contribute expressively to the local or nation-wide tourism economy and help enhance the substructure and public facilities. They also increase the respect, well-being, and value of life and they should be succeeded in an appropriate manner to evade or mitigate contrary influences on the ordinary and cultural setting. The assessment also indomitable how places and tourist fascinations of strategic significance have been utilised to further encourage financial and societal advantages (Yang, et al., 2008; Darcy, et al.,