The word shareholder value is frequently used in the articles. The Economic Times gives a definition of shareholder value. It is the value delivered to shareholders by possessing shares of a company (The Economic Times(how to cite this source? In text/ reference)). Hiller (Hiller, Ross, Westerfield, Jaffe & Jordan, 2013) describes the shareholders value more precisely from a financial view. The shareholders equity is the remaining after the firm has paid its obligations. A firm owns two kinds of assets of short- and long terms. The main items of the short-term assets are cash and inventory, and the long-term assets are property, plant, and intangible property such as patent, trademarks, goodwill, brand equity and workforce. Contrary, the firm …show more content…
In Gruca and Rego’s article, it is said that traditionally, marketing activities elicit customer responses satisfying customers create an increasing loyalty, a receptivity to cross-selling and positive word-of-mouth advertising (Anderson,1996; Fornell, 1992; Fornel et al., 1996, as cited in Gruca & Rego, 2005). Firm enjoys such benefits of satisfied customers in the future when the customers come back to the next purchase and new customers are initiated the first purchase (Gruca & Rego, 2005). Srivatrava, Shervani and Fahey (1998; as cited in Gruca & Rego, 2005) studied a relationship between customer satisfaction and its impact on shareholder value. They state that the marketed-based assets such as loyalty and customer satisfaction create further value for customers, which generates improved performance in sales and market share. Therefore it results in an increase of shareholder value ultimately (Srivatrava et al.; as cited in Gruca & Rego, 2005). (Article …show more content…
They identify that the marketing phenomena exist in all core business processes of product development management, supply chain management and customer relationship management. Basically, the function of marketing is attracting and retaining customers (Srivastava et al., 1999). Marketing possesses the functions also as customer value creation and shareholder value creation (Day,1997; as cited in Srivastava, Shervani & Fahey, 1999). Moreover, marketing is an intellectual and operating discipline that influence whole business process to have each business process gets done. Hence marketing tasks have broad items of work. Even one of the business processes, for example, the customer relationship management includes a set of marketing tasks such as categorizing customer segment, understanding customer needs, advertising, promotion and offering service programs (Srivastava et al., 1999). (Article
In the B-Form 10-K American Eagle Outfitters’ provided, it displayed two years of complete balance sheets. A balance sheet will display the basic accounting equation, which are assets equals’ liabilities plus stockholders’ equity. Economic resources that a company or corporation owns are known as assets. Liabilities are essentially moneys that a company or corporation owe. Stockholders’ equity can be classified as the amount of funds provided by business owners and the earnings that become reinvested into the company (Bethel,
(Arnow & Xakellis, 2001). Assets An asset is any item or property that can be considered to have value, owned by a person or business, in this case we will deal with that of the health care business area. “Cash, accounts receivable, notes receivable, and inventory are
Speaker The speaker is Annie Dillard, who is also the author of the book. In Holy the Firm, the author expresses her thoughts in regard to questions such as the reason that humans are created by God; the meaning and essence of God’s work; and the relationship between the believers and God. Dillard encounters great conflicts in her belief in God when she saw that a girl in her neighbour’s farm was burned by a plane crash. She starts to question whether every act of God has any real meaning in it and if it does, why would God let a innocent girl be burned by excruciating fire at such a young age when she has done nothing wrong. She even wonders if God is just a powerless creator who has no power to save those who suffer from atrocities.
(Kindlon & Thompson, 1999, p. 255). For me personally, and in Kindlon & Thompson
(Levitt, 2004, p. 182). His statistics are compelling, but the reasoning seems slightly irrelevant, as argued by Baumer and
This is why this source also proved a relevant secondary source for my research.
Abstract The Wilkerson Company started facing declination in profits due to the price cutting on their pumps. On the contrary, while the price pumps were decreasing to record numbers, the flow controllers, which controlled the rate and direction flow of chemicals, could increase its prices without significant loss or any competitive response. Wilkerson, his controller, and manufacturing manager developed an activity-based cost model (ABC) to better comprehend the various demands that each product line makes on the organization 's indirect and support resources. Exhibit 1 showed us our operating results, Exhibit 2 showed us our product profitability analysis, Exhibit 3 displayed our product data, and Exhibit 4 was a compilation of the monthly
(Emanuel and Fuchs, 2005). References Emanuel, E. & Fuchs, V. (2005). Solved! Washington Monthly, Vol.
Bark & Co. is a company founded by Matt Meeker, Henrik Werdelin and Carly Strife. The company owns several products – the initial and probably best known is ‘BarkBox’. Due to BarkBox’s success, the company Bark & Co. was created, which dedicates to build products that promote health and happiness of dogs everywhere (BarkShop, 2014). It was launched in December 2011 and had reached $25M in revenue by June 2013 with 100,000 subscribers (Fueled, 2013). Like illustrated in Figure 2, Bark & Co. has different businesses: ‘BarkPost’ is a dog content website that has the capability of receiving over 400,000 visitors monthly, ‘BarkCare’ is a dog health mobile application that can be reached 24 hours 7 days a week for vet consultation service (D’Onfro,
(Jacoby, 1971; Jarvis & Wilcox, 1976). Dick and Basu (1994) propose that customer will be loyalty to the brand is the result of psychological processes and has behavioral manifestations. Therefore it should incorporate both attitudinal and behavioral. Satisfaction is recognized as an important element for loyalty in both the consumers and business marketing. Satisfaction with previous purchase experiences plays an important role in determining the future purchase behaviors particularly call as an effort-minimization strategy (Jones and Suh, 2000: Pritchard et al, 1999).
Analysis of Financial Statements Student number: 10221450 Word count: 2993 words Excluding Bibliography Course code: B9AC106 Course title: Financial Analysis Lecturer: Mr. Enda Murphy Company: Whitbread PLC Table of Contents 1. Whitbread plc 3 Financial Ratio Comparison 6 1.1 Profitability Ratio 6 1.2 Liquidity Ratio 9 1.3 Efficiency Ratio 11 2. Intercontinental hotels group plc and Ratio Comparison with Whitbread 12 3. 10% Stake in Intercontinental Hotels Group PLC 13 Conclusion 16 Market Value and Book Value
First of all customer means A person who buys goods or services from a shop or business, loyalty means the state or quality of being loyal, faithfulness to commitments or obligations. So Customer loyalty is the key objective of customer relationship management and describes the loyalty, which is established between a customer and companies, persons, products or brands. “Customer loyalty is an essential aspect in any organization whether it is offering a good or providing a service. “Many organizations are looking for various ways to increase their customer loyalty as it has a positive effect on the profitability of the organization.” (Gremler 1996: 171, Abdullah et al. 2000: 826).The individual market segments should be targeted in terms of developing customer loyalty.
Provide good customer service where customers are contacted, when a boat is purchase and a customer care call even having a boat over a period of time. 3. The constant innovation and patenting so customers can get better product each year, because in the marketing industries parts can be copied
Introduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.