This factor is determined by the visibility of the website and its content on the Internet. Brand recognition is another factor that makes the extremely effective Social Media Marketing. With the increasing number of people joining social networking sites for free using social networking services, these websites have become a suitable platform for marketing purposes. Advertising and marketing a brand on these websites can help you gain recognition and popularity of the brand and the company that owns it. Social Media Marketing gives you the opportunity to interact with their customers and potential customers.
Social media also offers consumers the opportunity to give their feedback much easier, so companies can respond more quickly. This contributes to a higher customer satisfaction. Research (Nielsen, 2012) for example shows that in the United States more and more people gather their information, ask questions and express complaints, through social media. Companies often put "webcare teams" in. They focus on how the company or its products and services on the Internet, especially through social media, come into the picture.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.
Jiraa Pitakpohntrakul 210210008 SOC299 Social Media Social media is a term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online. Some examples include Facebook, YouTube, and other sites that have content based on user participation and user-generated content. They are addictive and are use all over the world in today 's society. Social media benefit our quality life in many ways. Like for me, social media has help me make a million income from selling a product online.
These activities of users allow blogger to enhance the reach of the customer on domestic level as well as global level. Nowadays, consumers have been using social media in larger number and more frequently, which gives an opportunity to entrepreneur to reach and in touch with more people using social media platforms specially Facebook. Consumers mostly use this platform to make more friends, relationship development and deepening their relationships. Normally, social media is also called interactive media which provides travels agents not only provides one-way information but also to keep them in touch and interact with the content. Websites and Facebook pages are usually common tool used for businesses.
It is a way for users to express their ideas and connect with people from around the world. There are no limitations to what types of entertainment you can access now or where in the world its from. Because of social media, its easier to multitask and watch various things across different platforms. It brings a new meaning to entertainment and how we obtain it. Saha writes in her article “How Social Media Has Changed the Entertainment Experience”,“Enabled by the mobile viewing experience, the owners of content are today able to distribute their content in a way it will suit the expectations of the audience” (socialnomics.net).
Instant Stardom Due to individuals sharing information such as videos and articles, they are able to educate themselves, Facebook “likes” are positive on a human beings because it helps with self-esteem and social acceptance. Personalizing a profile can create a sense of independence and posting a video allows thousands of individuals to view talent and artists gain popularity through the
It is a defining trait of how integrated our social interactions have become from time to time. We acknowledge this achievement to the technological advancement made to the ingenuity of the visionaries among us, who, in creating social networking platforms and applications, have helped write some of the present occurrences being experienced in the world today in our day to day lives. Social networking sites have become a source of daily consumption for Internet users. As more people begin to embrace these social sites and news, it has become the social media as a primary source for gathering news and political information and for formulating perceptions. A different world of social networking With the immerging platforms Facebook, Twitter, LinkedIn and other social networks we have become much aware of the world we are living in and this is one of the changes being talked about.
Since various sites have gained popularity many more people are using them and many more people are becoming susceptible to the information on the sites that are “not verified and may contain inaccuracies”(Fenn et al.). As sites grow in popularity the spread of information will accelerate and so will the growth of false information. On the other hand of this argument many measures are made to insure that false information does no run rampant. In the article, “ADDRESSING BEHAVIORS THAT LEAD TO SHARING FAKE NEWS,” written by Tsipursky, Gleb and Morford, Zachary, the authors start by stating the problem of false information on social media, but they then continue by providing a solution. They state, “To address this
He also says that people still can be easier to share our opinion about different topics on social media. Sometimes A “like” or “comment” on Facebook or other social media can get another friend’s attention. In addition, we can see their posts and status online to see how well they are doing. Also, we can find people with the similar interest easily from social media and make new friends. At last, the author talks about social media makes it easier to maintain our
This leads to more customers being aware of the products they provide and sell. Therefore, their customers will feel inclined to purchase products. Their promotional budget also affects their choices of media because there is a high demand in social media and YouTube. Nowadays, customers have easy access to the Internet wherever they are located and if John Lewis promotes on social media, their voices will be heard by many people. They will earn a lot of followers on social media and views on YouTube.