ipl-logo

The Importance Of Social Media

1488 Words6 Pages

Social media has been quite popular for some time now. It has laid the foundation of web 2.0 (Duffett, 2017). Social media has provided a new place for users to congregate and exchange ideas. This has all been made possible by the availability and the speed of the internet. Businesses have used this opportunity to promote their products and services on social media platforms. Social media allows for users to communicate with each other freely, which helps companies to understand what their customers want and provide a proactive approach to their needs (Farzana Parveen Tajudeen, 2017). There are major benefits of leveraging the power of social media to promote a brand. Brands can use social signals on these sites to boost reachability. The more people talk about a brand on social media websites, the more it will get referenced in other search engine sites, hence making it easier to find in a search (Google, n.d.). Brands can also keep the word of mouth marketing alive through social media. People are more likely to take the advice of their peers and friends than believe a brand’s marketing campaign (Klara, 2016). This can be both beneficial for the brand and work against it. Negative reviews get circulated faster and more effectively on social media. So, brands have to be careful about dissolving problems as soon as they arise, before they blow out of proportion.
Consumers spend a lot of time on social media. It is quite addictive. Hence this has made these platforms an

Show More
Related

  • Target's Ethos Pathos Logos

    523 Words  | 3 Pages

    The company’s brand advocacy and its activity on social media, shown through their massive social following, allows them to reach a huge audience where they can directly communicate with them. Whether it be their separate Twitter handles, which each represents a specific app or function, to their ability to “respond to 64% of comments within the hour, and 99% of comments within 24 hours”(Hitz, 2014). This creates a system of trust and strong branding. Targets creating a relationship with their consumers which in turn creates consumers who want to speak out on behalf of the brand.

    Read More

  • Review Of Solomon's Masters Of Desire The Culture Of American Advertising

    1133 Words  | 5 Pages

    Priscilla Avila Professor Karn English 1A March 9 2023 "Still, nearly half (48%) of businesses worldwide rely on the power of loyal customers to spread the word about their products or services. " - Grace Kim, https://tinyurl.com/92f4mfx4 A form of marketing called word of mouth is forceful and brief. It relies on audiences or consumers that will carry their review of a brand or products into their daily conversations. Whether their input is negative or positive, it leaves an impression on a potential customer.

    Read More

  • Sicko Documentary Essay

    465 Words  | 2 Pages

    Furthermore, their testimony might be accurate and correct but the hasty generalization is drawn out because the conclusion cannot be made with such a small sample group. Thus, leading the consumer to fall into a fallacious reasoning and helping the producer influence their opinions or actions by appealing to their emotions or

    Read More

  • Hum 186 Social Media Paper

    677 Words  | 3 Pages

    When social media first was created amongst the internet big companies like Pepsi, Taco bell or IBM never had social media accounts. It was not until the improvement amongst the internet within smart phones that made people become “internet streaming connoisseurs”. Resulting in people always having their face glued to their smartphone screens using social media apps, surfing the web or just streaming videos. Eventually once big companies created social media accounts to promote their material and keep tabs on their consumer’s interest within their brands the advantage of social media emerges.

    Read More

  • Jab Right Hook: How To Tell Your Story In A Noisy Social World

    856 Words  | 4 Pages

    Many highlights were taken during the analysis of this book. The author argued that it is important to realize that social media requires quality and quantity. Not to mention, you want to keep things simple, immediate, and relevant. Consumers want info-tainment, information wrapped in a story. For this reason, “It is true that brands that throw out consistently skillful storytelling jabs and right

    Read More

  • Sainsbury's Social Media Case Study

    2692 Words  | 11 Pages

    Social networks such as Facebook and Twitter are providing advertisers with information about the nature and the demand of their consumers. This technique is crucial, as it is providing the businesses with a “target audience”. On the other hand, it is apparent from the view point of the consumers that the customers are frustrated due to lack of information shared with them by retailers. Therefore, role of social media marketing is helpful for achieving consumer’s loyalty and increase of the share of the market. Why is it an issue now?

    Read More

  • Informative Speech On Social Media

    1948 Words  | 8 Pages

    INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.

    Read More

  • Social Media Impact On Sports

    1116 Words  | 5 Pages

    CHAPTER 1: INTRODUCTION 1.1 Background Over the past fifteen years, social media has advanced definitely both by they way we use it and how noticeable it is inside of our social culture. This advancement of social media has spilled over and impacted most businesses. Social media has taken the sports business to another level with regards to sports marketing and advertising, and brand sponsorships with different online networking channels like Twitter and Facebook. From the pros to the minors nearly every sports club, association, league and team has an official social media account on Facebook, Twitter, and Instagram.

    Read More

  • Pros And Cons Of Social Media Analytics

    1261 Words  | 6 Pages

    Social Media Analytics: Understanding the Functional building blocks Pros and Cons Introduction Every day, prospective consumers and customers propose feedback and engage in online discussion about businesses on sites like Twitter, Facebook etc. Social media, which are easy-to-access tools that allow digital communication and teamwork, are progressively making an influence on the global world. Social media has stretched from its beginning in the end user space to the point at which its result on brand and commercial reputation can be immediate and influential. Thus companies are discovering the importance to scrutinize and quantify this emerging space.

    Read More

  • What Is Self-Selection Bias?

    811 Words  | 4 Pages

    So, the extent to which such unexpected popularity is undesirable accounts for the quality of ratings to suffer. Some individuals generally do not want to be grouped with a population, and thus have a negative bias toward things deemed “popular.” Kovács and Sharkey’s research has

    Read More

  • Social Media Impact On Fashion Essay

    1819 Words  | 8 Pages

    According to Kim & Ko (2010:1481), " social media can have a dramatic impact on a brand 's reputation". In other words, customers are following luxury fashion brands blogs and when they have published some their works or brands missions, it impacts on a brand 's reputation. For example, "Dolce & Gabbana uses social media in order to get direct feedback from its customers. Dolce & Gabbana invites fashion bloggers to the front seats of its fashion shows, and the bloggers instantly upload feedback from the show on Facebook and Twitter." (Kim & Ko, 2010:1481).

    Read More

  • Disadvantages Of Social Media Essay

    832 Words  | 4 Pages

    Social media is an online service, platform or site that focuses on building and reflecting of social networks or social relations among people who share interest or activities. Some famous sites are Facebook, Twitter, Instagram and YouTube. The generalization of the internet makes us live conveniently and fast. We live in time where communication is possible without having to exert so much effort. We live in the time where social media is the main medium of communication.

    Read More

  • Electronic Word Of Mouth Advantages And Disadvantages

    1282 Words  | 6 Pages

    Studying how, where, and when opinions are being shared. • Listening and responding to satisfied and dissatisfied persons as well as neutrals. 2.1.3 Types of word of mouth Buzz Marketing:

    Read More

  • The Importance Of Social Media On Society

    1068 Words  | 5 Pages

    Today 's society is a network society. It is a product of the digital revolution and certain sociocultural changes, that occurred within these last twenty years. It is a society build around personal and organizational networks; that are based on digital communication by the use of the internet. Networks are international and know no frontiers. Furthermore, this brought forward new ways of communication, where people from every corner of the world are interconnected and make them reachable in every instant; thus, making the network society a global one.

    Read More

  • Pros And Cons Of Social Networking

    1348 Words  | 6 Pages

    Thesis In today’s world, social networking plays a very important role in many peoples lives. There are many types of social networking. Along with it comes many benefits emerging from today’s vast evolving technology, yet, on the other hand, there are some downfalls, such as cyberbullying, procrastination and so on. Is social networking causing teens to be anti-social these days?

    Read More

More about The Importance Of Social Media

Open Document