The Attractiveness Of Social Media

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In the past few years, social media such as Facebook, YouTube, Twitter and MySpace have become global phenomena not only in Western countries but also in Arab countries. Many scholars (e.g., Bortree & Seltzer, 2009; Diga & Kelleher, 2009; Junco, 2012; Kent, 2008 ;) reported that social media tools have dramatically changed the media environment. The increasing availability of the Internet and smart devices has enhanced the accessibility and attractiveness of social media (Kellerman, 2010; Redfern, Ingles, Neubeck, Johnston, & Semsarian, 2013). Average time spent on social media is increasing steadily, especially among young adults. For example, approximately two-thirds of the world’s Internet population visit a social network or blogging site,…show more content…
According to Velasquez et al. (2014) social media, such as Facebook, Youtube, Instgram and Twitter, are applications that use information and communication technologies to allow users’ content generation, expression, and social interaction.
The review of literature on social networking impact on individuals’ political knowledge shows that many studies in political communication (e.g., Katz, Rice, & Aspden, 2001; Kushin and Yamamoto, 2010; Shah, Cho, Eveland, & Kwak, 2005; Wang 2007) categorized all political social media activates into two phases. The first phase focuses on information-seeking behaviors in which the individual gathers information by attending to Internet sources. The second phase focuses on a more active process in which the individual interacts with others (Kushin and Yamamoto, 2010). Similarly, Bimber and Davis (2003) classified the effects of social media on public into three levels. They suggested that despite the three levels developing longitudinally, the beginning of a new level does not mean end of an earlier one. “at the first and basic level, using social media should encourage citizens to come back for

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