As shown in the table below, a majority of the respondents spend a huge amount of time online. The results shown can be related to an article written by Lorenciana (2014) which stated that millions of Filipinos spending more time on the web, and with that, now is the right time for companies to embrace the online market to build brand reputation. The idea that most people are going online should push businesses to invest in various social networking platforms to sell their products, creating lead generation, traffic and bigger sales. In social media, it is all about building community and relationship. However, social media can also destroy a name, thus business owners should create engaging and solid contents that online consumers would be …show more content…
In terms of communication, there were two factors that were identified: (1) through interactions and (2) through needs. Communication is the bridge to understanding between the businesses and the customers. Through interaction is where consumer communication is made easy wherein there is a way to increase information from one consumer to other consumers through the use of messengers and chats. Social media is also a way to have communication with consumers through interactions using online posts. Social media can be a place where a business can grow and learn from their past experiences through needs with the use of feedbacks and ratings. In terms of customer loyalty, the two factors in which a business can achieve this through: (1) promotions and (2) memberships. Loyal customers will purchase goods or services again over time meaning customer loyalty is vital in any business. Promotions that are found in social media will help increases sales to enhance the business’ reputation. While under promotions there is discounts which attracts customers to buy the products and packages which allows a customer to purchase in a bundle or group of products that is readily available in social media. A customer having a membership will give a business a form of assurance which today can be done through the use of social media. Mileages will show the customer’s past transactions while rewards and privileges will encourage the customers to reach a certain number or amount of transactions which can all be managed in each user’s or customer’s social media account. Brand recognition is one of the most important aspects in a business as it can build the trust between the customer and the brand. Popularity can help a business widen the number of customers or consumers with
Decrease marketing cost This helps us to control our budget in marketing our products, using social media for promotional campaign is cheaper that other media such as television and newspaper so this is the reason that we use social media so that we could be able to reduce cost for promotion company so that we could be able to manage our budget in our business for other activities. Customer's relationship This helps us to know the needs that our customers wants, also to solve different problems that our customers face in our services or products so that we could be able to satisfy their needs and request in our business.
When social media first was created amongst the internet big companies like Pepsi, Taco bell or IBM never had social media accounts. It was not until the improvement amongst the internet within smart phones that made people become “internet streaming connoisseurs”. Resulting in people always having their face glued to their smartphone screens using social media apps, surfing the web or just streaming videos. Eventually once big companies created social media accounts to promote their material and keep tabs on their consumer’s interest within their brands the advantage of social media emerges.
This is actually the kind of new form of marketing typically based on the efforts to create content that will attract the attention and will encourage the readers to share it across their social networks, which will bring both possibilities and challenges. The use of models and theories which are traditional has also challenged by the ever-evolving field of social media. Due to the fact of the global companies are changing their marketing towards social media marketing rather than traditional forms of marketing. Sainsbury’s also using the social media as part of their marketing strategy to attract and to increase loyalty of the
CHAPTER 1: INTRODUCTION 1.1 Background Over the past fifteen years, social media has advanced definitely both by they way we use it and how noticeable it is inside of our social culture. This advancement of social media has spilled over and impacted most businesses. Social media has taken the sports business to another level with regards to sports marketing and advertising, and brand sponsorships with different online networking channels like Twitter and Facebook. From the pros to the minors nearly every sports club, association, league and team has an official social media account on Facebook, Twitter, and Instagram.
With the help of social media, the establishment has informed its clients of available products on the menu. In the process, a favorable relationship has been created between the company and its loyal clientele. For instance, the choice of Twitter, Facebook, Instagram, and email services allowed Senor Sisig’s to gain a competitive advantage over rivals in the highly competitive food truck sector (Kidera et al., 8). Based on the corporation’s key success factor, Senor Sisig has established a conducive relationship with customers, as manifested in high expansion rates. Improved customer relations are the foundation for supplementing the establishment’s truck
Social Media Analytics: Understanding the Functional building blocks Pros and Cons Introduction Every day, prospective consumers and customers propose feedback and engage in online discussion about businesses on sites like Twitter, Facebook etc. Social media, which are easy-to-access tools that allow digital communication and teamwork, are progressively making an influence on the global world. Social media has stretched from its beginning in the end user space to the point at which its result on brand and commercial reputation can be immediate and influential. Thus companies are discovering the importance to scrutinize and quantify this emerging space.
Customers will be a loyal customer if their opinions and needs are met by a company. I believe this is the most important building block. I have worked as a manager of a retail card and gift store in Wantagh for the past five years. Throughout my five years, I take great pride in the customers that shop with us. If there is something that I can do to help my customers or order them a certain product, I don’t hesitate.
According to a study by TeamLease, a human resource service company, employees spend more than 32 percent of their time on social media every day. Social Media has now become a major part of the everyday life for a majority of online Indians. Social media is giving rise to new and plenty of platforms to communicate, as well as different styles of communication. It is important to understand these new channels of communication in order to effectively and efficiently utilize them as a means to communicate with the public as well as to know what implications they may have for the public relations practice.
Introduction In this new era of internet, computers and cell phones play a vital role in business. The growth of technology is in its highest pace. Marketing and communication techniques also changed with the technology. With the growth of Internet, online social Medias have become important communication channels and also virtual communities have emerged.
In addition, people can promote their small businesses by social media. According to Collier, 82% of small businesses promote their products by social media (2016). Furthermore, the advertising on social media is more effective because there are more details of the products; Therefore customers are aware about brand and can become loyal to the products. For instance, 81% customers are aware about brand by social networking sites (Smith 2017). Overall, because of social media, many users have become aware about new products as a result, increases sales and business
First of all customer means A person who buys goods or services from a shop or business, loyalty means the state or quality of being loyal, faithfulness to commitments or obligations. So Customer loyalty is the key objective of customer relationship management and describes the loyalty, which is established between a customer and companies, persons, products or brands. “Customer loyalty is an essential aspect in any organization whether it is offering a good or providing a service. “Many organizations are looking for various ways to increase their customer loyalty as it has a positive effect on the profitability of the organization.” (Gremler 1996: 171, Abdullah et al. 2000: 826).The individual market segments should be targeted in terms of developing customer loyalty.
Name : (Quintus) Gan QI Xiang Student’s iD : 0322280 Question: What are the advantages and disadvantages of Social Media? Justify your answer with relevant evidences. The definition of social media is a group of internet-based applications that allows the creation and exchange of user-generated contents such as tweet, post, picture, audio files, video and others more which is created by users of an online system and service.
Frameworks and Theories Surrounding Social Media Uptake The overwhelming success of social media has been to date continuously investigated by academic researchers and practitioners. Several existing theories from various fields in social science such as information technology, economics and social psychology have been extended in the area of social media to explain its adoption. Here we discuss some of the key theories and frameworks frequently mentioned in social media literature: One of the earliest social science theory applied is the Diffusion of Innovation (DoI) Theory first developed by E. M. Rogers in 1962.
While consumers can contact the companies at any time through their official websites, thanks to social media, companies are now able to contact the consumers at any time. This opportunity for communication can be advantageous for both consumers and marketers; for instance, consumers can announce their demands and grievances or marketers can get consumers’ opinions about their new products before their release into the
Today 's society is a network society. It is a product of the digital revolution and certain sociocultural changes, that occurred within these last twenty years. It is a society build around personal and organizational networks; that are based on digital communication by the use of the internet. Networks are international and know no frontiers. Furthermore, this brought forward new ways of communication, where people from every corner of the world are interconnected and make them reachable in every instant; thus, making the network society a global one.