Every company wants to have less expenses in order to gain more profits. Consequently, social media is an excellent platform for marketing strategy. It is able to communicate the messages to mass people at a lower cost in the shortest possible time, just a click of a button. For instance, it costs much cheaper than traditional advertising and promotional activities. Social media can represent the product in the same way of television, newspaper and radio do.
Social media was initially personal but has extended to the business realm. It plays an essential role in marketing strategies by increasing traffic and serving as a part of your SEO strategy. Businesses need to work on their social skills and how they interact with their customers online for the best results. Success in social media marketing involves being strategic and innovative. Social media drives traffic with referrals and the additional advantage of taking up a considerable amount of time spent online.
There are many advantages of using social media for the purpose of marketing, some of which are enlisted below: Visibility is an important factor in Social Media Marketing, because the more a website and its content will be visible in the internet will be more number of viewers. The number of viewers decide that the effectiveness of Social Media Marketing a business website is. Website traffic is a crucial aspect of Social Media Marketing. In fact, the number of hits and views your site is getting in a day. This factor is determined by the visibility of the website and its content on the Internet.
The new always on mentality of the consumer as well as the actual 24/7 nature of social media, readily available literally all the time, has truly changed the face of marketing, advertising and business functionality. Businesses that can rise to this new requirement and challenge are the ones that will benefit most. “Even the most traditional companies now accept that an online presence is essential, rather than an add-on. Alongside the data that users share online, a better understanding of their online behavior and what they’re talking about is an immense source of intelligence for companies and advertisers alike”(Gregory, 2016). To get the most out of social media, best practices should be established.
14.6. Why social media is so important? Social media has become so important because it is widely use as a mean of communicating with our friends and families, sharing our thoughts, playing games, posting photos and videos, selling and buying items, meeting new friends, and even for gossiping. Many private organizations and government bodies, as well as public agencies, use social media to make announcements for competitive advantage. In this digital era, social media is no longer optional, it is a necessity.
The Effect of the Internet and Social Media on the Success of a Business Danielle Arthur Kaplan University The Effect of the Internet and Social Media on the Success of a Business According to experts, “Today around seven in ten Americans use social media to connect with one another, engage with news content, share information, and entertain themselves” (Pew Research Center 2018). The effect of social media has made businesses grow and expand for the best and even caused some to fail and foreclose. The internet and social media has improved businesses in the areas of advertisement, networking, receiving feedback, and increasing sales. This is an important thing for people to understand if they are running a business or plan
Social media has become as a powerful new marketing tool for business in recent years in order to promote their brand and build a strong customer base. Merging social media into business marketing strategies are more of an essential than an option nowadays. Social media continues to be a crucial part of marketing strategies across diverse industries, but because of it is still relatively considered as new, the learning curve is steep. Casserly, M. (2013) reported that 60% of small business owners say they haven’t seen that their social media efforts have bring any return on investments. Although the emerging of social media can be overwhelming, frustrating and often confusing to navigate the world of social media management, but most of the
The following discussion will outline the impact social media has had on the global economy as far as business-related interaction is concerned. The research will define social media in its simplest forms as far as business related environment. For any media to be interactive, it needs to co-exist with some sorts of communication technology, for which social media is no exception. With regards to this the research report will analyse the advantages and disadvantages of using social media in a business as to determine whether is beneficial or not. To understand this the report will also note or give out examples of businesses that uses social media in the global economy to market their products and service.
Ignoring such complainants does not lead to a solution while conversation and responsiveness do. By effectively utilising their social media presence businesses can build a very good rapport with their customers that enables them to alter any negative perception and build positive public relations almost in real time. 1.3 Advantages & Disadvantages of Social Media Marketing: Advantages: Too many businesses enter into social media because it 's 'the done thing ' - they feel they should have a presence purely because their competitors do. There are a number of real benefits to getting involved with social media, provided it is properly planned and executed. Advantages: Compelling and relevant content will grab the attention of potential customers and increase brand visibility.
Results show that both employers and employees strongly believe that companies who embrace social media are more likely to have a competitive advantage over those who do not use social media at all. Over 80 percent of employers agreed that social media tools can be used as an advantage to drive business prospects over those who do not. Likewise, over 90 percent of employees agreed to the fact that social media can be a plus. The survey also showed that many companies are quite relaxed with their social media usage policy. A 65 percent majority of employers felt work productivity would not be affected as long as employees exercised self-discipline toward completing their work first.