The Importance Of Social Media In Human Resource Management

1323 Words6 Pages
Social media has not only transformed how organisations engage with their customers, but it has also changed how colleagues engage and collaborate internally. As a result of the growth in social media usage, a lot of organisations currently have a presence of social networking and micro blogging sites like Facebook, Twitter, Linkedin and Pinterest. Social media has long been viewed as a being prominent among young people, a study on digital natives by Friedl (et al ,2010) found that even though young working people prefer digital media in their private lives, the same cannot be said about their business lives. An article on Forbes by contributor Sujan Patel mentioned that as of 2015 approximately 73% of all Americans have at least one social…show more content…
The study was meant to find out the managers’ views on the importance of internal communications in managing changes in companies. The senior managers interviewed highlighted the fact that internal communication was an important aspect in managing their companies’ processes. The respondents were also asked what their view where on the use of intranet, to which the majority of them believed that it was a good way to enable the flow of information and knowledge throughout the organisation. A study by Berger (2009) demonstrated a stronger positive relationship between trust in co-workers and management with a more recent social media action in a…show more content…
The study was aimed at creating an understanding of how social media affects the relationship between top level management and employees. It was also aimed at creating an understanding of how social media can be used to improve internal communication. From the survey conducted, it was found out that 68% of the respondents have been reading the blog posted by the CEO. And the respondents said that the reason that they read the CEO’s blog was to get information for performing their daily work followed by learning more about the organisation. The authors said in their conclusion that the employees were feeling a great sense of trust for the CEO due to the level of communication from their
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