Essay On Electronic Social Media

1009 Words5 Pages

The way people relate and communicate has changed with the attractiveness of the electronic media. The social networks have a great power of call in daily life, much of the social agenda, such as events, birthdays and meetings, are agreed and remembered through these networks. They also allow childhood friends, old school mates, and lost family members to reappear, at least on a virtual basis.

Social networks have become a fundamental part and many individuals feel the need to login in at least once a day to the social networks to update their status or review the updates to find out about some news or relevant activity.

In this daily use lies the importance of using the social media in the museums, as a strategy of communication and dissemination …show more content…

Social networks have been a revolution within the framework of the digital society and have become the backbone of the Internet. Museums now have the opportunity to establish a constant and varied dialogue with different kinds of public. (Gómez 2012 p.2).

The term Web 2.0 was proposed by Tim O 'Reilly in 2004 who felt the need to create an alternative way of understanding the network, which was much more participatory, innovative and exploited the resources offered by new technologies much more adequately. Web 2.0 is a set of online mechanisms that facilitate the exchange of information and collective creation. (Forteza 2012 p.34) The Web 2.0 implied the arrival of new options related to the final receiver of the information, that from that moment stopped being a spectator to become protagonist of the processes of communication.

Gómez points out that this process was popularized in 2004 with the boom of blogs, the first known official blog of a museum is the Port Moody Station Museum, then appeared Fresh + new (er) by the Powerhouse Museum and the Eye Level by the Smithsonian American Art Museum. (Gómez 2012

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