This factor is determined by the visibility of the website and its content on the Internet. Brand recognition is another factor that makes the extremely effective Social Media Marketing. With the increasing number of people joining social networking sites for free using social networking services, these websites have become a suitable platform for marketing purposes. Advertising and marketing a brand on these websites can help you gain recognition and popularity of the brand and the company that owns it. Social Media Marketing gives you the opportunity to interact with their customers and potential customers.
Social media has been quite popular for some time now. It has laid the foundation of web 2.0 (Duffett, 2017). Social media has provided a new place for users to congregate and exchange ideas. This has all been made possible by the availability and the speed of the internet. Businesses have used this opportunity to promote their products and services on social media platforms.
The change of internet in society Social media today plays an important role in our lives. How we communicate with people, how we find out what’s going on around the world, and people being able to have a voice and express themselves. Social media is the online technology that allows users to share content and communicate with one another. There’s lots of ways that social media benefit the society like getting information, communicating with people, sharing news, meeting new people, and a lot more. Our society is surrounded by the internet and social media.
14.6. Why social media is so important? Social media has become so important because it is widely use as a mean of communicating with our friends and families, sharing our thoughts, playing games, posting photos and videos, selling and buying items, meeting new friends, and even for gossiping. Many private organizations and government bodies, as well as public agencies, use social media to make announcements for competitive advantage. In this digital era, social media is no longer optional, it is a necessity.
1.0 Introduction- In a dynamic and innovative industry, people’s minds have been changed in the way they access information by social media. The term social media influences how individuals communicate due to the high quality connection of social media platforms. The restaurant industries adopting social media can market the business and its reputation along with business and customer relationship in order to generate revenue streams. With a number of new social media platforms with large customer base, social media is redefining marketing one-step at a time. Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns than offline marketing and a larger reach, social media marketing is a game
It appears that the current days there are social and client produced destinations for pretty much every action you can envision. There are social shopping locales, locales to impart your objectives and meet similar individuals. Destinations to arrange your voyages and offer them with others, also locales to help you settle on choices on pretty much anything. A social networking site is a online platform where individuals can create an online profile with biographical data and share their activities with others users on the website.The purposes behind the omnipresence of these gadgets will be talked about in this paper, and it will be contended that the increasingly demand for moment correspondence of individuals has had a significant impact on the social
Social Media Social media is a tool or feature of the internet to communicate between one person and others which conducted online and allows to interact without being limited space and time. Nowadays, social media is inherent in human life because social media can facilitate our daily activities such as calls, find out information on the Internet, increase general knowledge, etc. As a result, social media has become important of human life. In addition, social media has also had a positive and negative impact on human life. There are many negative impacts on social media.
Furthermore, the Internet provides a convenient way for marketers and consumers to communicate with one another. While consumers can contact the companies at any time through their official websites, thanks to social media, companies are now able to contact the consumers at any time. This opportunity for communication can be advantageous for both consumers and marketers; for instance, consumers can announce their demands and grievances or marketers can get consumers’ opinions about their new products before their release into the
Social media are Internet sites that allow users to interact freely, sharing and discussing information through multiple platforms, i.e. Facebook, Twitter, YouTube, Blogger, WordPress etc. These social tools give people the ability to communicate with each other on a scale and in ways that they can’t with traditional media. The means for any person to publish digital and creative content, provide and obtain real-time feedback via online discussions, commentary and evaluations (Dykeman, 2008, p.1). Thus far, users can create the content easily using digital media tools, Marshall McLuhan once remarked, the content of a new medium usually is built on and expands from the content of an older medium.
Some of them are creating the brand recognition, customer loyalty, decreased marketing costs and using various advertising methods to attract the customers (Q. Ta, 2014). 74% of customers buying decision is decided using the influence of social media as well as 80% of customers prefer to connect to the brands they consume through Facebook (Bennett, 2014) When it comes to businesses, it is vital that customers and the organization have close connections. Social media provides a favorable medium for this purpose by quick response for their feedback or complaints and active participation for surveys and posts. When considering the brand recognition, social media is an efficient platform to advertise the business in a professional manner so it attracts the existing customers as well as the new customers. Social media advertisements will help to correctly position the brand image in customers mind.