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The Importance Of Social Media In The Agriculture Industry

1052 Words5 Pages

Social media has had a major impact on the agriculture industry in the past couple of years. Social media has changed the way the public views the food and animal industry as well as agriculture all together. The agricultural industry is becoming very vague and removed from the general public. This has greatly altered the views of agriculture and its impact on consumers. Today’s generations have become uninformed about agriculture and this has caused a great deal of misconception. Because much of today’s younger generation believe what they read on social media, the distance between consumers and the food animal industry has become more significant. Concepts such as marketing and miscommunication are hurting the agriculture industry and the public’s views.
Marketing in the agriculture industry has been greatly affected by social media. Social media is all about people. It is a way to build relationships, share information, and connect with a diverse audience of people you may never meet in real life. Social media has the ability to connect consumers, develop a community, and share stories in a …show more content…

(n.d.). Retrieved December 05, 2017, from https://cafnrcornerpost.com/2013/04/agriculture-the-importance-of-social-media/
Farmers Making Use of Social Media. (2016, March 19). Retrieved December 05, 2017, from https://www.agriculture.com/news/technology/farmers-making-use-of-social-media_6-ar50861
Farmers Milking Social Media to Promote Agriculture. Retrieved December 05, 2017, from http://www.govtech.com/e-government/Farmers-Social-Media-Promotes-Agriculture.html
Social networks are an important source of agricultural knowledge. (n.d.). Retrieved December 05, 2017, from http://ucanr.edu/blogs/blogcore/postdetail.cfm?postnum=18380
Trace: Tennessee Research and Creative Exchange. (n.d.). Retrieved December 05, 2017, from

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