Social Media Industry Analysis

In addition, people can promote their small businesses by social media. According to Collier, 82% of small businesses promote their products by social media (2016). Furthermore, the advertising on social media is more effective because there are more details of the products; Therefore customers are aware about brand and can become loyal to the products. For instance, 81% customers are aware about brand by social networking sites (Smith 2017). Overall, because of social media, many users have become aware about new products as a result, increases sales and business

These platforms help business people find new clients. In 2015, the usage of social media for advertisement increased by 25 percent. It is estimated that over 33.5 billion US dollars were used for social media advertisement, which is an indication that organizations have realized the importance of social media (Safko, 2010, p.25). The effectiveness of social media in product advertisement is attributed to the associated reliable conversation tracking, the increased number of internet users especially through mobile phones and the advanced targeting and sharing options offered by the various platforms (Safko, 2010, p.25). The advanced sharing and targeting offered by the social media are effective because these platforms capture their audience in a wide variety of ways (Tobias, 2011, p.32).

Facebook is among the most popular services on both mobile devices and desktop and its measured by the number of visits as well as the time spent on the platform. More than thirty three percent of people are active on facebook and they log into the platform mainly with their mobile devices and their share has been growing firmly. Innovation in mobile devices and the internet infrastructure and also the growing number of services built on top of them are aiding the sharing of enlarging richer multimedia content. For example, People on Facebook often share high-definition videos captured by their mobile devices and posting links to stream vidoes or musics or even viewing high-resolution photos. To access these services, Customers are purchasng more generous data allowances and faster connections.

Facebook has become a very popular social networking site. The popularity of Facebook is established based on the number of people using it. Statistics of Facebook users will be discussed and compared with the statistics of other social networking sites. The concept of social capital will be used in an analysis of the impact of Facebook on users. The definitions of social capital with dimensions such as relationships, trust, reciprocity, and action for a common purpose are explained.

This is also why in the Netherlands alone, four out of ten companies make use of social media. Social media is an inexpensive and easy to use way of reaching the entire target group and ultimately to influence consumers in a positive way. These findings also are consistent with the inquiries E. Qualman described in his book "Socialnomics: How Social

A recent high school graduate is going through a check list, but checking social media may have to be on the checklist before applying for college. ( “Cartwright”). It is time to apply for college as students are rechecking their application they may have to check all of their social media. During the admission process social networking has had a positive impact. Also Social networking can improve the admissions process.

Strength Knowledge Employees and Good Customers Strength Target, is one of the third largest retail brands existing in United Stated, their corporation has more than 2 million fans in their official social media such as Facebook, Twitter, this engagement in social media making them become one of the fast growth retail brand in social media, according to the tracking their customer from media. However, to maintain a high level of social media integration has occur some low quality flood pages. Target has maintain the qualified of engagement in social media for a long times, their fans and like are increasing from year to year. The president and CEO of TimeTrade, which is Gary Ambrosino has stated why Target corporation are able to stand out

Social Media Affects People: Making A Better and Modern Life In the 21st century, the Internet becomes more and more widespread and deeply influences our daily life. As an important part of the Internet, social media plays a significant role and affects every sides of people’s everyday. People are in love with their social media and are using them multiple times a day.

The monthly active users refer to the total number of WeChat users sending out at least one message during the last calendar month prior to the relevant date (Tencent 2013 Fourth Quarter and Annual Results Announcement). Consumer activities in WeChat range from socializing with friends and entertaining to exchanging information and experiences regarding a product/service. WeChat is the most widely used social networking service in China and has become an important social media platform for computer-mediated communication (Gao & Zhang, 2013). China’s use of social media is increasing faster than the rest of the world. Chinese consumers tend to consider products or services if they see them mentioned on a social media site (http:// blogs.hbr.org/2012/08/segmenting-chinas-social-media/).

They can access more with this technology. A decade ago things in this matter were limited. Social media enhances students brain knowledge. With social media students and teachers can get ahold of more information to help each other learn. Social media is a great learning utensil.