Introduction In Vietnam, social media has become one of the most popular communication platforms. It is noteworthy that the social media penetration rate in the country is more than 43 percent, Facebook penetration is at 22 percent, and there are more than 40 million active social media users (Kemp, 2015; 2016). These figures indicate the growing importance of social media for the Vietnamese people. As a result, a crisis that starts on social media is not an unusual occurrence. In the past five years, Vietnam has seen a number of company or brand crises that started on social media.
As days go by, social media is getting more popular among the young generation. The tradition of letter writing has been replaced by social media, thanks to the advanced technology. People are able to communicate with others instantly, and get a reply almost straightaway. Other than that, the emoticons available in most of the social media helps to express their expression more appropriate and naturally, rather than describing in your letter which people may think that it is time consuming. A research has been carried out worldwide from year 2012 to 2016 on the daily time spent on social networking by internet users.
Introduction Social Media and Luxury Social media is exploding worldwide and there are many different forms which are used around the world. According to the recent statics of social media, 72% of Internet users are now active on social media, and there are 1,28 Billion monthly active users on Facebook (15% increase Year over Year). The appearance of social media not only changes the daily life of ordinary people, it also plays a crucial role to business success in our times. Nowadays it has become one of the most important tools in marketing. 16 Million local business pages have been created as of May 2013, which is a 100 percent increase from 8 million in June 2012.
Web-based social networking are Personal Computer (PC) intervened innovations that encourage the creation and sharing of data, thoughts, vocation interests and different types of articulation by means of virtual groups and systems,. In the current past online networking and person to person communication destinations like Twitter, Facebook, Instagram, Pinterest and MySpace among others have become the most used websites in the globe (Vaughn, 2008). Globally it is estimated that millions of workers have access to social media and networks, it does not matter which landmass one lives in (Aguenza, Al-Kaseem , & Matsom , 2012). Facebook has come to the top of the list of most visited by people. With more than ninety million users in the year 2009
With a total population of 102,250,133, the number of internet users comprise about 43.5%. it is a debatable fact that the internet is now one of the best platforms in which businesses may use to market their product. Social media marketing has also raised its trend since its introduction. A good number of companies use social media as a platform in introducing their product to the market. According to a research
Facebook is accessed by millions and even billions of people every day. Everyone in Indonesia like use Facebook, star from child, teenager until adult. Therefor, Indonesia became the third the biggest country in the world the user Facebook. There are many benefits that can be obtained, but not the least negative impact caused by it. It brings the advantages and disadvantages for people who using Facebook.
There are 24 million Internet users in the Philippines, 51% of which use social networking sites. Social media is an effective platform for information dissemination and engagement. “It’s about time to engage with our stakeholders.There are 1.4 million government workers all over the country. Filipinos shouldhear of the inspiring stories of our outstanding public servants. Being onFacebook is one way to reach out to the public that we serve,” said CSCChairman Francisco T. Duque
Most young people use their smartphones to access to their social media accounts. For instance, Twitter, Facebook, Instagram and many other sites available. Nearly half of respondents, specifically 40.8% of them, spend their time on social media due to popularity amongst peers. Followed by music appreciation. 35.5% of millennials are engaged on their smartphones due to the multi-functions it provides them.
In a report called Digital in 2017 it showed the number of hours Filipinos spend on social media platforms, such as Facebook, which is averaging from 4 hours and 17 minutes, while 15 to 24 years old Filipinos are the biggest consumers of information technology (10 Eye-Opening Facts about Social Media in PH, 2016; ‘Filipino youths are biggest Internet users’, 2014). Moreover, millenials in the age range of 20 to 29 years old followed by 13 to 19 years old age group are the top users of one of the most-used SNS today, Facebook (Castro, 2016). Among the different social media platforms available, studies show that Facebook, Instagram and Snapchat (Lenhart, 2015) are the top three SNS most popular and most used among teenagers. Not only do teens participate in one social networking site but 71% of their population are actively participating in other SNS. While in a recent survey in the Philippines, it showed that the top 5 SNS are Facebook, Facebook Messenger, Skype, Viber and Google + (Castro,
The number of users for using social media is on the rise due the revolution of mobile devices. Singaporeans are one of the most active social media consumers in the worlds. According to Kemp (2015), Singaporeans are spending almost 2.2 hours on all social media channels daily and 59% of population are active accessing their social network accounts via mobile. According to Singapore Polytechnic (2015), there are 68.4% of 800 Singapore youths have had experience with cyberbullying which is one of the problem in social media. The most typical form of cyberbullying is harassment - repeatedly send cruel, vicious, and/or threatening messages.