2) “We are no longer in control of the media, the news, or the advertising, but our customers are.” (Safko and Brake, pg.671) This quote from The Social Media Bible demonstrates how powerful of a tool social media has become in the advertising world. Social media is the most innovative platform used by the marketing sector to date. With its savvy set of technologies and tools, that can be easily integrated into our existing marketing strategies. This is surely the most ground-breaking, effective tactic in connecting with potential customers and prospects. During advertising we are engaging in creating a relationship, building trust, and being accessible when the people in those relationships are ready to purchase the product we’re offering.
Social media advertisements will help to correctly position the brand image in customers mind. Using a social media strategy to advertise can benefit in cost cutting when compared to traditional advertising methods such as Radio, Newspapers, and television. Social media is completely free of charge and is also available at any time (Kern, 2017). On the other hand television ads and newspaper ads only prevail for a certain period, consuming a large amount of money, whereas social media gives the authority to adjust according to the user. Another situation which arises is
14.6. Why social media is so important? Social media has become so important because it is widely use as a mean of communicating with our friends and families, sharing our thoughts, playing games, posting photos and videos, selling and buying items, meeting new friends, and even for gossiping. Many private organizations and government bodies, as well as public agencies, use social media to make announcements for competitive advantage. In this digital era, social media is no longer optional, it is a necessity.
Uniquely, it delivers with the knowledge that I am expecting or looking to learn. As like what I have mentioned above, I usually applied what I discovered from studying in America in my family business. For example, I acquire that using Facebook, a social media form, would help the companies successfully reach customers. However, when I apply this to my family business in Vietnam, it does not generate high outcomes. The reason is due to Vietnamese prefer to use Zalo, which is a free messenger app for smartphones.
Nowadays, there has been an increasing amount of literature on the impact of social media on consumer behavior in Luxury fashion brands. " Luxury is a relative term that could refer to almost anything or nothing depending on whom you ask. In addition, luxury has today become an inflationary used and worn out the label for almost anything" (Berry, 1994:3; Vickers & Renand, 2003:460 in Hein, 2012). Furthermore, the best of everything is used in the Luxury sector. These are the best designs, the best materials, the best merchandising and the best packaging.
Recent studies show how social media is changing industries because of the transformation and modernization of technology use. A great number of articles published in recognized newspapers and magazines talk about the change in advertisements in the luxury fashion industry. In the digital age, advertisements are created so they don’t appear “too slick”, rather “loose and conversational” instead of “structured and professional” (Hope, 2016). This new digital era has changed social media advertising and what consumers are eager to see; photography-based ads reflecting more realness and intimacy (Rothkopf, 2014). Advertising in social media has the task of “[manufacturing] glamour that doesn’t seem manufactured” (Rosman, 2012), giving it the
How to Find the Right Social Media Influencers For Your Brand You may have heard the term “social media influencer” being thrown around a lot lately, especially in the digital marketing circles. Social media influencers are a vital aspect of creating an effective digital marketing strategy. In the world of online consumers, influencers play a huge part in selling your product and promoting your brand. If you’re new to the idea of influencer marketing, we’re hutere to clear the air and help you find the right social media influencers for your brand. What is a Social Media Influencer?
This is an easy way to get people talking about your listings,” a Houston-based property management company points out. “Facebook is currently the most conducive social media platform for marketing rentals, but Instagram could also be leveraged in some markets.” 3. Marketing In essence, everything a brand does on social media to connect with users is a form of marketing or advertising. Therefore, it logically follows that the marketing industry would be proficient at using social media. According to the 2015 Social Media Marketing Industry Report (in which more than 3,700 marketers were surveyed) social networking sites like Twitter, Facebook, YouTube, and LinkedIn were critical components of their overall strategies.
The more people talk about a brand on social media websites, the more it will get referenced in other search engine sites, hence making it easier to find in a search (Google, n.d.). Brands can also keep the word of mouth marketing alive through social media. People are more likely to take the advice of their peers and friends than believe a brand’s marketing campaign (Klara, 2016). This can be both beneficial for the brand and work against it. Negative reviews get circulated faster and more effectively on social media.
You do not need to be a geek to understand that with each Dollar that goes to the Social Media, the power shift gets more entrenched. The platform to create visibility now lies in the hands of those who know how to work the magic in this field. If you ask me, I would not lay it all on Twitter; things just became sweeter with Social Media for businesses. The power of a brand and the leverage it gives has made this one sweet story to tell. Conversely, the Social media effect is one pact that many have either learnt to utilize or suffer great loss.