Social Media’s Hashtag Activism and its Effectiveness Social media is a growing trend as it is increasingly becoming essential in the daily life of people. It is as of 2017 2.5 billion social media users worldwide, which is a vast number as there are 7.5 billion people in the world. (1, 2) As the usage of social media increases the world is becoming more globalized, thus people can learn what happens in other places in the world with help from social media. Social media activism is comparable to other types of activism, but instead of the activism being performed in for example the streets it is performed on social media in the form of hashtags, pictures, videos, and filters. Social media has over 2.5 billion users worldwide and has an amazing
If social media is used properly, it can be a very effective way to allow people dealing with similar issues to create a support group of people they can relate to. Social media is easy to use and is accessible by a large audience of people. By harnessing the influence social media has on people, troubled individuals are able to seek help from others who are in a same or similar situation. Online patient communities are one such support groups. They are a very recent phenomenon that has the potential to grow into some phenomenal.
Second, the author illustrated how frequently companies use social media as a marketing tool. Using statistics, it was inferred that many companies were investing in daily social media promotion. In fact, another research shows that these daily posts can increase the annual revenue of a company. Furthermore, research also shows that many managers notice the advantageous prospects of social media, and use this opportunity for the prosperity of businesses. Lastly, the author enumerated the advantages and benefits of using social media as a marketing tool.
Social media is forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content. It has gained worldwide growth and popularity with a marvelous speed, and has tremendously revolutionized the way people live, on both positive and negative sides. On the positive side, it provides the instant dissemination of news, , while on the negative side, it can weaken the ability to differentiate truth from illusion, puzzle people thus create conflicts, and cause physical or mental harm to people. Social media gives their users the abilities to get immediate access to what happened in other places. For 46% of Americans, social media sites are one of the top news sources.
INTRODUCTION Social media refers to applications and websites that enable users to create and share content in the form of text, photos, audio and videos. Examples of social media platforms include Facebook, Twitter and Instagram. As technology has drastically improved over the years, so has the usage of social media. The rise of social media has also affected aspects of life from politics to news consumption and “even people’s level of stress” (Perrin). Social media features many benefits from convenience to better networking.
In the past few years, social media such as Facebook, YouTube, Twitter and MySpace have become global phenomena not only in Western countries but also in Arab countries. Many scholars (e.g., Bortree & Seltzer, 2009; Diga & Kelleher, 2009; Junco, 2012; Kent, 2008 ;) reported that social media tools have dramatically changed the media environment. The increasing availability of the Internet and smart devices has enhanced the accessibility and attractiveness of social media (Kellerman, 2010; Redfern, Ingles, Neubeck, Johnston, & Semsarian, 2013). Average time spent on social media is increasing steadily, especially among young adults. For example, approximately two-thirds of the world’s Internet population visit a social network or blogging site, resulting in ten percent of all time spent on the Internet.
The first social media site, Six Degrees, was introduced in 1997 (Kuss and Griffiths 2017). Ever since the success of social media has exploded and today there exit tons of different types of social media platforms (SMP) with different aims. Some of the most popular SMP such as Twitter and Facebook have about six hundred million people visiting their pages everyday (Adebimpe, Adeyemi et al. 2015). These huge platforms give you the opportunity to share your private experience, bring public awareness to an issue, or to discuss major events such as natural disasters, medical issues, elections etc.
Almost half of the population (44%) are active social media users and 40% of the population are active mobile users. In a report called Digital in 2017 it showed the number of hours Filipinos spend on social media platforms, such as Facebook, which is averaging from 4 hours and 17 minutes, while 15 to 24 years old Filipinos are the biggest consumers of information technology (Cebu Daily News, 2014). Talking about self-expression, millenials have been using Social Media as a constant tool to freely engage with other people. Social Media provides innovative ways in which people, especially teens, can interact and navigate in their social environment such as text messaging, social networking sites, online video sites, online gaming and blogging within social networking sites (Carroll & Kirkpatrick, 2011). The emergence and growth of Social Media,
Social media such as WhatsApp, Facebook, Twitter and many more are the top popular websites that almost all people around the world usually visit. It is worth to know that social media can provide us a better platform for promoting business than the other path. The social media sites can be an appropriate ways as the users can makes a better communication with their customers in online through