Social Media Impact On Marketing

According to Dave Evans in Social Media Marketing: The Next Generation of Business Engagement, the goal of social media is sharing under the used of text, picture, and video. Social media has potential in developing and marketing uses it as effective tools in promoting and selling products. Few years ago, social media marketing is not in used because people don’t see the potential of it; it is too costly, and cannot motivate individuals to buy the products. Until recently, the development of technology makes it an indispensable item in human lives. The blooming of technology has progressed social media to new levels; the world connects the other by social media; the beginning of people apply social media in marketing. From there, social media

Marketing uses to be an action of one-sided; the sale comes to customer and promote the products. However, with the help of social media marketing, the interaction between customer and company proceed to new stages. Furthermore, social media can help the customer in many ways. It provides the customer the opportunities to buy the products on the website without going to the stores directly; saves time for the enterprise and clients. Additionally, social media marketing doesn 't cost much, unlike the old days when it first appeared. Everybody can easily access social media without paying a large amount of money. Social media marketing alters the way marketing used to work and increases marketing influences in the company. Retail and wholesale business should notice the importance of social media marketing in order to compete in the industry because it creates an intimate connection between customer and company and increase revenue to new levels. No matter what size of the firm, large or small, they should consider using social media marketing in the company due to the great benefits it

The research have conducted and figure out that there is positive in the behavior of customer with the way business control social media marketing. An investigation by Lee et al. shows a positive effect of social media marketing, especially Facebook, with the customer engagement on the products. His group did a survey of 4943 decision makers in the U.S companies to analyze on the growth of social media marketing with the effects on customer engagement. The survey indicates that numerous of the company start to apply social media marketing in the business; increase about 8.4% in 2013 (2). The research of Lee with his group did show a positive result in the customer engagement when using social media marketing (25-32). Like Lee and his group, Kierzikowski et al. did an article on the marketing to the digital consumer to show the perspective of effects of social media marketing on consumer behavior. Social media marketing can enhance the relationship between the on-line customer and business. In the article, Kierzkowski et al. shows that interactive media can identify which one is a potential customer as well as an attractive user with the product. For instance, an automobile business can know the name of those who are interested in the can and show them to car dealers. Furthermore, social media can give the customer extra services like publishing news when