There are many advantages of using social media for the purpose of marketing, some of which are enlisted below: Visibility is an important factor in Social Media Marketing, because the more a website and its content will be visible in the internet will be more number of viewers. The number of viewers decide that the effectiveness of Social Media Marketing a business website is. Website traffic is a crucial aspect of Social Media Marketing. In fact, the number of hits and views your site is getting in a day. This factor is determined by the visibility of the website and its content on the Internet.
Over 10 years ago, people entered the digital age. People were started to be hooked on the world of social media. Its rapid spread to people made to discover the internet. From this start it gave prospect on surfing the web making people to find more privilege. Social media contributes to marketing which advertising has been a big deal on internet.
The marketers’ created information on social media, affect customer’s perception about brands. Social media allowing the marketers to brought a new aliveness to the business world and have emerged with a lot of distinction and eminence in the way of influencing consumers . Brands are important attracting factor for consumer buying decision (Leibeck, 1996). Ralph Wright (1999) in his research said that in making a purchase decision the brand has a prevalent stratagem. When consumers have a high level of brand consciousness,they are likely to believe that brands are symbols of both status and prestige (Liao and Wang, 2009).
The thesis starts by introducing the basics of social media and its link to public relations. It then moves on to the different strategies companies are using to efficiently improve their businesses with the help of social media. Sweeney and Craig (2011) stated that strategy as a concept is the overall direction of a company. This thesis focuses on the grave importance of social media, and social media strategies which can be different depending on what social media platform is used, and how a business can succeed with social media. I chose this topic because I am a social media and marketing enthusiast, I enjoy using social media to build connections, and I love to see businesses thrive on social
Thesis In today’s world, social networking plays a very important role in many peoples lives. There are many types of social networking. Along with it comes many benefits emerging from today’s vast evolving technology, yet, on the other hand, there are some downfalls, such as cyberbullying, procrastination and so on. Is social networking causing teens to be anti-social these days? Paragraph #1 - About Social Networking Social networking is the use of dedicated websites and applications to interact with other users, or to find people with similar interests to one 's own.
INTRODUCTION – We have chosen the topic “social media marketing” because as per the current scenario, social media has taken over the market like a storm. Social media refers to online tools where content, opinions, perspectives, insights and information can be shared. It is also about the relationships and connections between people and organization. Social media is affecting the way individuals communicate with each other. Because of this tremendous growth, companies are trying and figuring out how to utilize social media to reach millions of consumers.
Having said that, one of the biggest advancements of technology that we have experienced in the recent times is the social media, which has been growing exponentially over the past few years, and has been influencing the lives of people in varying ways. It has changed the way people interact and connect with each other, regardless of time and space. Was it happening two decades back? Certainly not! But today, social media has made the world more connected by breaking down all the barriers.
The aim of this study is to focus on the latter mean of building brand loyalty, social media marketing i.e defined as the process that empowers individuals to promote their websites, products, or services through online social channels and tap into a much larger community that may not have been available via traditional channels. The main purpose of the marketers in today’s era is to build and maintain the brand loyalty of the customers. Social media is the evident source of marketing and promoting different products and services and is being used by the many businesses to tap into a new competitive environment of changing technologies. Businesses tend to gain evident popularity by targeting customers who are brand loyal to specific brands
Background and justification Research in social media has received increasing attention within researchers, scholars and marketers due to the involvement that social media brings to society. According to Verhoef et al. (2010), it has developed a new ways of communication and improved the interaction between companies and customers in the last two decades. The introduction of Internet has affected considerably on various aspects of doing business (Fotis et al, 2012). Among a number of advantages that the Internet brings to customers, firms, organizations and communities, web 2.0 is the most remarkable factor for long-term survival and successful business (Jaokar et al., 2009).
Advertise is a most have promotion for a online business which mostly attract buyers. Though, social media websites are getting messy with a craze of advertisements, businesses can target display ads effectively by paying close attention to communities, their interests and preferences, and emerging niche audiences. This is what social networking can boost your business by promotion your products. 1. Social media, the promotion mix, and integrated marketing communications:- Integrated marketing communications (IMC) is the guiding principle organizations follow to communicate with their target markets.