Recruiters and HR partners are constantly turning to social media to market their companies to prospective applicants (Laick & Dean, 2011). This trend is called “social hiring” and it is largely driven by the millennials who are constantly changing jobs. According to (Schramm, 2016) 54% of recruiters use Facebook, 8% use Google+ and Youtube; and 4% use Pinterest. Social media usage does come with its own risks, however companies have recognised that social media does come with a lot of benefits including effective marketing, internal and external
14.6. Why social media is so important? Social media has become so important because it is widely use as a mean of communicating with our friends and families, sharing our thoughts, playing games, posting photos and videos, selling and buying items, meeting new friends, and even for gossiping. Many private organizations and government bodies, as well as public agencies, use social media to make announcements for competitive advantage. In this digital era, social media is no longer optional, it is a necessity.
Social media are the door to open up the virtual world. Instagram is like a window in that virtual world. People share everything by photos with each other on Instagram. Instagram is very famous social media. Over 100 million people are online everyday on Instagram.
In particular, the internet plays a pivotal role in expanding the global connectedness among billions of individuals through a World Wide Web (Steger 17). This innovation have allow me to connect myself with people through the compression of “world time and world space” (Steger 17). One example of myself quickly connecting to the world is my facebook profile, which allows me to been seen by people globally with internet access 24/7. In fact in a Forbes article from 2015, Mark Zuckerberg, founder of Facebook, stated “for the first time ever, one billion people used Facebook in a single day” (Worstall 1). This demonstrate how globally connected I can be to almost 1/7 of human population.
Furthermore, this brought forward new ways of communication, where people from every corner of the world are interconnected and make them reachable in every instant; thus, making the network society a global one. This results into " a dramatic increase in sociability, but a different kind of sociability, facilitated and dynamized by permanent connectivity and social networking on the web. "(Castells, 2010) Therefore, the social network sites became the preferred platforms of all kinds of activities, both business and personal. Hence, this gave way to a virtual life, where people can be present every minute. In consequence, it makes them feel connected to each other, as part of a community.
Social Media Analytics: Understanding the Functional building blocks Pros and Cons Introduction Every day, prospective consumers and customers propose feedback and engage in online discussion about businesses on sites like Twitter, Facebook etc. Social media, which are easy-to-access tools that allow digital communication and teamwork, are progressively making an influence on the global world. Social media has stretched from its beginning in the end user space to the point at which its result on brand and commercial reputation can be immediate and influential. Thus companies are discovering the importance to scrutinize and quantify this emerging space. The source of data for Social media is wide spread: Blogs (Blogger, LiveJournal), Micro-blogs
According to Smith (2017), Facebook advertising is used by 2 million business for boosting their products and services worldwide. In addition, people can promote their small businesses by social media. According to Collier, 82% of small businesses promote their products by social media (2016). Furthermore, the advertising on social media is more effective because there are more details of the products; Therefore customers are aware about brand and can become loyal to the products. For instance, 81% customers are aware about brand by social networking sites (Smith 2017).
The change of internet in society Social media today plays an important role in our lives. How we communicate with people, how we find out what’s going on around the world, and people being able to have a voice and express themselves. Social media is the online technology that allows users to share content and communicate with one another. There’s lots of ways that social media benefit the society like getting information, communicating with people, sharing news, meeting new people, and a lot more. Our society is surrounded by the internet and social media.
This is actually the kind of new form of marketing typically based on the efforts to create content that will attract the attention and will encourage the readers to share it across their social networks, which will bring both possibilities and challenges. The use of models and theories which are traditional has also challenged by the ever-evolving field of social media. Due to the fact of the global companies are changing their marketing towards social media marketing rather than traditional forms of marketing. Sainsbury’s also using the social media as part of their marketing strategy to attract and to increase loyalty of the
Social media is forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content. It has gained worldwide growth and popularity with a marvelous speed, and has tremendously revolutionized the way people live, on both positive and negative sides. On the positive side, it provides the instant dissemination of news, , while on the negative side, it can weaken the ability to differentiate truth from illusion, puzzle people thus create conflicts, and cause physical or mental harm to people. Social media gives their users the abilities to get immediate access to what happened in other places. For 46% of Americans, social media sites are one of the top news sources.