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The Importance Of Social Media Strategy

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since the early 2000s, social media platforms have invaded and taken over public consciousness and has become essential to everyday life. No matter what kind of business a company operates in, it became an indispensable communication tool to connect and keep in touch with its audience. The field of intervention of social networks is much diversified. It can be the publication of posts on Facebook, the broadcasting of videos on YouTube, the sending of a snap or even the use of virtual reality. The Internet is being used by millions of people at this moment. Therefore, these technologies have led to a paradigm shift in the way that communication happens. Social Media can be defined as the collection of tools and online spaces available to help …show more content…

In 2016, 2,1 billion of people owns a smartphone worldwide (Statista, 2007) and around 2 billion people (more than a quarter of the planet) are now on social media (source, year). Social Medias are ideal to create, cultivate and develop relationships with an audience. Business reputation and presence in a market is more driven by ‘social media'. (Tuten, 2008). That is clear that Social Medias create several opportunities for marketers to get a grip on his audience at any location, at any time. Investing in a social strategy now is the single best way to future-proof your business for the years …show more content…

It is a way to define the strengths and the weaknesses of the different Social Medias used. That helps the company to see which goals had been achieved and have a look on what remains to be done. It is a way to be organized and manage time. Elaborating a budget plan allows to measure the cost of a campaign and see if this campaign will be possible to realize or not. It is clear that a Social Media campaign can be expansive, but it appears more like an investment with long terms benefits rather than a waste of money. It is important to know how to use Social Medias, by selecting what kind of content should be posted, which social platforms can attract the most people, and the right time to attract people to a social media account. Shared content is very important because it can change the consumer’s perception of the brand. That corresponds to the key areas of a social media strategy. (source,

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