Networking is a way for businesses or people to connect with one another to share knowledge and receive word-of-mouth referrals to help with getting an internship or job (Department of Industry, Innovation, and Science, 2017). A website called LinkedIn is a great way to network because it lets people enter in the work and school experience and connect them to people that they may know because the attend the same things. It also makes it easy to find jobs that would be best for the field that you would like to go into. Everyday a business succeeds or fail but that is always up to the way an owner chooses to run it. There are many things that the internet and social media has effect on a business but the main things that builds a business is making connections, communicating with the consumers, knowing how to sale that product, and making it seen.
In order to develop this online business, we must have a business community, so that we can expand our business throughout the world. It is easy to advertise our business because you just have to or need to share and exchange the link of our business to the social media, with the business community and many friends in the social media, it make the advertising more easier and expanding rapidly globally. By developing online business, we are giving easy access to everyone, because anyone can access it easily and they just need internet connection to access it. As for today, we all know, internet connection is just on our fingertip whether you want it or
There are many advantages of using social media for the purpose of marketing, some of which are enlisted below: Visibility is an important factor in Social Media Marketing, because the more a website and its content will be visible in the internet will be more number of viewers. The number of viewers decide that the effectiveness of Social Media Marketing a business website is. Website traffic is a crucial aspect of Social Media Marketing. In fact, the number of hits and views your site is getting in a day. This factor is determined by the visibility of the website and its content on the Internet.
Additionally, social media is a convenient channel for people to access. It is fast and easy to use. Moreover, using social media can save more company’s cost, comparing to other traditional methods. Social media marketing can be greatly beneficial for all types of
Increased loyalty and advocacy from the customers an organization is connected with. Disadvantages An organization will need to commit resources to manage its social media presence, responding to feedback and producing new content It can be difficult to quantify the return on investment and the value of one channel over another Ineffective use - for example, using the network to push for sales without engaging with customers, or failing to respond to negative feedback - may damage organization’s reputation. The wrong online brand strategy could put an organization at a viral social disadvantage and may even damage it’s reputation, i.e, when an organization makes a mistake offline, a few will know but when it makes a mistake in front of hundreds or thousands of online audience, most of them will know 1.4 Types of Social Media Platforms And Current Usage: Social media tools are categorised based on their functionality, into various groups. These groups include blogs, message boards, podcasts, micro blogs, bookmarks, networks, communities etc. A few prominent examples of social media applications and their use are listed in the following
According to Erik Qualiman " Social media video 2013" 93% of marketers use social media for business." This show that people use social media for business, those people if they work for a good company people like they can promote a small shop and give them a good review. Social media is a great place when people say it is an awful place to be on. Although, it is a place were anything could happen randomly and no one would know until the news say something about it. Above all, the web is great place to visit because all or even more information can be found on the web.
When the members grow in number and possess dynamic customers with every chance for site expansion with new customers, websites can be customised as per the demand. One can efficiently carry out the required modifications, with social engine support and maintenance. Social network serves business purposes apart from boosting human relationship. It forms a gateway for online businesses, by running a social media
This is because they realized that at the Internet age, a virtual brand community is important for the company to keep their customers and get feedback from their customers, so that to increase and foster loyalty of consumers. Through Virtual Brand Communities, companies can better satisfy their customer needs, listen to their customer’s voice, to improve their customers purchasing willingness, so that they can get more profit. 19 Most of the companies of today customize their products and services to a greater extent because they are aware that their clients are more and more informed and pretentious. They can get any kind of information from the Internet. Therefore, to satisfy their clients at the highest level as possible, organizations aim at building long-term relations with them, by implementing electronic customer relationship management systems and by practicing interactive marketing specific for the digital world.
As shown in the table below, a majority of the respondents spend a huge amount of time online. The results shown can be related to an article written by Lorenciana (2014) which stated that millions of Filipinos spending more time on the web, and with that, now is the right time for companies to embrace the online market to build brand reputation. The idea that most people are going online should push businesses to invest in various social networking platforms to sell their products, creating lead generation, traffic and bigger sales. In social media, it is all about building community and relationship. However, social media can also destroy a name, thus business owners should create engaging and solid contents that online consumers would be