The Importance Of Socially Responsible Marketing

The organization is socially responsible when it is concerned about people, environment and society in general with whom and where the company conducts business. Socially responsible marketing is taking moral actions that promote a positive influence on all the stakeholders of the organization, including employees, society as well as consumers, and shareholders(Kotler and Armstrong). The central responsibility of marketers in this regard is to set and communicate the decisions of the organization that in further will impact different communities with which they cooperate(Kotler and Armstrong). Consumers have the power and right to decide which companies succeed or fail. In this way, marketers have a principal responsibility to guarantee

It is based on the idea that the offerings of the certain market must not be only built on the profit. They must also strengthen ethical and social values to bring the benefit for citizens. The concept of socially responsible marketing is seldom viewed as an extension of the idea of Corporate Social Responsibility(CSR). CSR is served as a business model in order to help companies in self-regulation, understanding that their actions affect a group of stakeholders, including the public in general(Ferrell and

Recyclable packaging, promotions that expand social knowledge and portions of advantages that benefit philanthropic groups are examples of social responsibility strategies. Multiple organizations have adopted social responsibility strategies in marketing in order to help the community whether provide services and products that benefit society. Furthermore, corporate responsibility goes hand in hand with social responsibility practices. For instance, executives, administrators, and shareholders must practice ethical behaviors and join the community in advancing responsible marketing purposes. For companies, the practice of deceptively developing environmentally friendly processes or products means to customers that the business is not committed to social responsibility and can eventually damage the brand and the success of a company. Customers frequently do their research and can recognize through gimmicks and slogans that are not true. An example of the socially responsible company can be a “Method” company which is able to make effective and safe cleaning products for home and personal usage. Their products are derived from natural ingredients such as soy, coconut, and palm oils. Also, the products of “Method” company come in environmentally responsible, biodegradable packaging("Method –