The Importance Of Stereotypes In Gender

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Culture and experience has produced stereotypes, and it is known that these stereotypes has contents (Schneider, 1991, 1996, 2005). These contents refer to gender, age and race (2005). Furthermore these contents affect the behavior of people and in other words, people begin to act differently upon knowing the age, race and gender of an individual (2005). Interactions with other people could also identify the existence of stereotypes and it is believed that stereotypes are made up of positive and negative traits of an individual or a group, howsoever stereotypes is mostly made up of negative traits (2005). Although many of these stereotypes are said to be brief and it does not last too long (2005). According to Schneider (2005) there are different stereotypes that are already existing, especially in gender, race and age which he called as the “big three”, because of the influence of politics, but nowadays these stereotypes has lessened also because of “political correctness” norms. Furthermore most of the common stereotype is associated with this “big three” since it is more remembering than other facts about an individual and that it could be identified with the use of senses (2005). Besides Sidanius and Pratto (1999, as cited by Schneider, 2005) asserted that gender and age could brought power and status hierarchy as well as it is important in highly developed societies. Stereotypes in Gender Studies shows that when it comes to gender stereotyping the traits of men are
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