Subliminal Advertising Essay
Introduction:
Imagine watching an advertisement, whether on TV or even a Billboard, and spotting something unusual at first glance, or re-watching an advertisement with full consciousness where you identify a strange visual aid that has been added out of nowhere. It can have no meaning and connection, or it could have a hidden unexplainable meaning, since attention is rather selective in a human’s mind and focuses just on the present view (Posner and Boies,1971; Plude and Doussard-Roosevelt,1990 cited in Plude, Enns and Brodeur, 1994). Perhaps this is what “Subliminal Advertising” means, “a technique of exposing consumers to product pictures, brand names, or other marketing stimuli without the consumers having conscious awareness” (Trappey,1996). This indicates that companies practicing this visual trick can play around with people’s minds, sometimes with unappropriated context, which does not leave an ethical mark.
Part of the controversy of subliminal advertising concerns the misuse of the word.
Part of the controversy of subliminal advertising concerns the misuse of the word.
Part of the controversy of subliminal advertising concerns the misuse of the word.
This essay gives the historical background, some definitions from the literature to understand what and why ethical
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