The Importance Of Supply Chains In The Fashion Industry
Fashion is a dynamic global industry, has rapidly grown in recent decades and became an important part of the world economy. As noted by Christopher, Lowson and Peck (2004) the fashion industry is characterized by short life-cycles for the product, high volatility in demand and low predictability.
Fashion industry driven by creativity, desire and aspiration, to meet customer needs, which has become a rapidly changing, this is an important challenge for the organizations. The second challenge is the complexity of the supply chain in this industry, because there are too many players from supply side to demand side, and thus affect the flexibility and responsiveness of the organizations to meet demand (Kim, 2013).
Those characteristics affect the design of a supply chain for companies in the industry, and show that the time becomes an important key factor for success. So the companies need to adopt, design and operate an effective and flexible supply chain to achieve responsiveness, in other words agility.
According to Slack, Chambers and Johnston (2010) supply chain management is the management of the interconnection of organizations from upstream side to downstream side to deliver value to the ultimate consumer in the form of products and services. The definition shows that the goal of supply chain is to maximize the overall value generated, which is the differences between revenue and the overall cost across the supply chain (Chopra, Meindl, 2007).
According to Chopra and
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