1.1.1 Green Marketing According to American Marketing Association (AMA), green marketing also known as ecological marketing which is focused on environmental safety by putting effort to restructure the marketing activities to ensure design, produce, promote, package, distribute and improve product’s function or quality in a way that assumed to be environmentally safe that can minimize the negative impact to the environment (Yazdanifard, 2011). This statement agreed by Polonsky. Polonsky added that green marketing is marketing activities that conducted to satisfy human needs and wants without brings harm or negative impact to the environment in order to promote environmental protection (Polonsky M. J., 2011). Peattie and Charter defined green
According to research done by Renn Shaw Hughner (2), customers decisions are based on perceptions and subjective feelings. First of all, it presents the value as environmentally friendly (Universalism). For example, some companies build up their image as low environmental impact and grow locally. They can deliver the message that it is environmentally safe and citizen can consume them without concern. Companies deliver the ‘’concern for safety’’ message to the customers that you should care about your family and the environment so you should do something to prevent the harm from preservatives and additives.
It also saves the power consumption of items of technology and lessen the amount of heat produced from the electronics. Plus, it reduces the burden on paper industry which can save a lot of trees. Since green computing is a growing public environmental awareness that aim to achieve a greener, healthier and safer surroundings. It is safe to say that green computing are encouraging every industry to use renewable resources so that it promotes effective utilization of natural
A green building is a building built to guarantee the healthiest possible environment. It is designed to reduce the overall impact of the built environment on human health and the natural environment by efficiently using energy, water and other resources which will have significant operational savings and increases workplace productivity. This will minimise the emission of toxic substances throughout the building’s lifecycle. 2.2 Main characteristics of green buildings Green building should be designed to protect existing ecologies and improve ecologies that could have been damaged in previous years. Energy conservation is the most important part in green buildings therefore green buildings utilize fewer materials.
Being able to decipher what effect your actions are having on the environment is a great indicator of environmental wellness. Also, good habits to increase or stabilize someone’s environmental wellness are recycling, conserving resources such as fuel, electricity, or water, and living more simplistically. I would consider this an easy dimension to keep stable because of the large global and community efforts to decrease the human footprint on the earth.
Our energy and climate strategy supports this goal and our primary objective is to promote investment in clean and efficient methods of energy supply. In this way, we aim to support our clients on their path towards a future with less carbon and more reliable energy. Our ecological footprint: Our global business activities require energy and natural resources. We aim to reduce their negative impact and minimize our own ecological footprint as much as possible. We are improving our eco-efficiency with an array of measures – from economical use of energy, water and paper, including green IT and utilisation of renewable energy, to replacing business trips with video conferences.
The sustainable development of agriculture is - ecological agriculture. Eco-agriculture is based on the ecological theory, which means in a certain region, organized and planned agricultural production. Protecting the natural resources and make the economic become efficiency. Therefore, ecological agriculture is the sustainable development of agricultural development. Ecological agriculture cannot only improve the environment but also can reduce the energy consumption and keep high economic efficiency.
3.1 Social Sustainability Social Sustainability is defined as the aspect of sustainability that comprises of human rights, labour rights, corporate governance and social cohesion. Other social aspects includes well-being, safety, accessibility, heritage, religious and cultural sensitivities and equity. (Sustainable Event Alliance, n.d.) To ensure social sustainability in a country, various aspects of social issues such as social cohesion, education, peace and stability of the economy and other important aspects must be achieved. These social policies are very important to the society, especially in developing countries, as the lack of enforcement in these issues can disrupt peace in the society. Ensuring social cohesion is one of the most
In addition, Land sustainable use planning should take the ecological and economic laws as a guide to improve the economic efficiency and land economic density while ensure the virtuous cycle and development of ecological environment. (Dan 2005) Land resources provide the
Introduction: According to the UNDP Administrator, Mr. James Gustave Speth, "sustainable human development is development that not only generates economic growth but distributes its benefits equitably; that regenerates the environment rather than destroying it; that empowers people rather than marginalizing them. It gives priority to the poor, enlarging their choices and opportunities and providing for their participation in decisions affecting them. It is development that is pro-poor, pro-nature, pro-jobs, pro-women and pro-children". Many people including some of you never heard about sustainability or at least they don’t know its actual meaning until now. During the course of my speech you’ll be able to understand the importance of sustainability, the challenges in establishing it in Lebanon, the solution to this problem with focusing mainly on the environmental side which is the most influential nowadays.