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Sustainability In Africa

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Africa is a continent that is rich and diverse with people, cultures, religions, history, heritage and nature that has intrigued explorers, historians, scientists and nature conservationists for centuries. Despite the dark history of slavery, colonialism and apartheid, the people of Africa have a dream to develop its hidden potential as a united continent. Africa has achieved and sustained economic growth over the past two decades however social and economic challenges still linger (UNEP, 2015). Africa has achieved sustained economic growth over the past two decades, with real GDP increasing by 5 percent on average in the years up to 2011 (UNEP, 2015). Yet the overall growth performance of most African countries is poor compared to various …show more content…

Sustainable development means economic development that is conducted without finishing natural resources. It has broad meaning since it deals with economic development and natural resources. Therefore sustainable development can be defined in various ways in which the researchers discuss. Sustainability as a “development that meets the needs of present without compromising the ability of future generations to meet their own needs” (WCED, 1987). According to Elkington (1997) there are three main pillars of sustainability, economic, ecological and social systems which benefit the future generation this is known as “triple bottom line” concept. These are characterized as sustainability which is ‘ecological sustainability’ and conceptualisation of sustainable development is a process of change that has sustainability added to its list of objectives (Lele, 1991). According to the World business Council for Sustainable Development stated that sustainability offers business the notion of being able to merge the environmental protection and socio- economic development with improved business performance (WBCSD, 2010). Sustainable development means a potential nascent green-tech venture in order to achieve triple bottom line of combined economic, social, and environmental value (Meyskens & Carsrud, …show more content…

Instead of treating sustainability efforts for requirements for legal and regulatory, organisations are not implementing sustainable activities to manage their reputation risk, generate cost saving and ensure long term profitability and competitive advantage (Haanaes, Reeves, von Strengvelken, Audretsch, Kiron, & Kruschwitz,

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