Because of innovation of technology, people were to get involved to the changes in modernization. The convergence of technology challenges the marketers that drive them to transform their marketing strategies. In the recent study, people were more likely to hold their time on the internet and it shows consumers observe 53 percent more of digital advertising than native advertising (Pozin, 2013). More users are engaged to online interactivities such as social networking sites, online multiplayer game and even shopping online. These were some factors that users are fascinated to internet media.
These improvements have resulted in a substantial amount of reactions towards technology itself and the way technology has affected the view of society, for the better or worse. The taking over of the world by technology allowed improvements in not only the way society works, but the way society grows as a whole, and everywhere you look, there are people on the streets, at restaurants, at the gym, on their phones. Consequently, the change in technology has affected the way people transmit information due to having a significant amount of resources in the palm of their hand. Smartphones, tablets, laptops, and most importantly the internet all have changed the way Western culture works.
INTRODUCTION 1.1 Overview The evolution of media from the traditional media to the modern media has changed the way we look around us and understand different things. The new means of media are interactive and engaging while old means are more traditional way of communicating. Social media has given us a number of new options by making us to interact with one another via the Internet. It has made media become much more personal and diverse as user-generated content becomes more significant in our lives. The traditional media includes television, radio, newspapers, magazines, books, etc.
3.4 Theoretical perspective New Media is defined as the new and emerging technologies including tablets, smart phones and any other mobile reading devices or tools that make it possible for accessing the Internet (Journalism Degree.com 2007). It also includes all these digital media that are present on these media devises, such as news apps, blogs and websites, social media postings and chats, feeds, online newspapers and magazines, videos and podcasts. The new media journalism also has the advantage to reach mass audience in a short time that present. In understanding new media technologies on audience Jenkins’s convergence theory as well as theories of mass communication i.e. Uses and gratification theory and diffusion of innovation theory will be discussed.
As we enter the twenty-first century there has been an evolution in the media outlets that once ruled over the household. As a modern civilization, media started from newspapers and then developed into television, but now we are centered around the use of online media. This last progression is one that affects all our daily lives and is not something that can be easily avoided. For the generations before the tech-boom they feel that online media has made the current generation more accustom to the sexuality that is being expressed, but this argument is not fixated on a single generation, as it was been a reoccurring issue throughout modern civilization. The sexualization of women throughout the history of modern media starting with the global
Technology has an important role in business operations, growth, and competitive advantage, and mobile applications are some of the aiders of technological growth in the business industry (Kumar 72). This study explores the extent of technology in Ernst & Young LLP focusing on the mobile applications in areas of communication, presentation building, and providing data. This is sought to explain the way mobile apps support smaller and larger operations within the company. Some of the mobile apps used in the company include EY Canvas, Facebook, and Twitter. The company acknowledges the digital revolution, which has drastically changed the way people do business.
Internet Art’s evolution and motivation from the 1990s to the present While many negatives are discussed on the effects the digital revolution has had in every aspect of society since the 1980s, it is difficult to list negatives when it comes to art, as what it did for it was create so many possibilities for the new. In the realm of art it brought both digital tools to create existing, traditional forms of art like illustration with software like MS Paint, Photoshop and Paint Tool Sai and graphics tablets like Wacom’s, as well as opened the door to new modes of expression using new technology as a new media, where digital technology is used to create everything from performance art, installation and conceptual art and various forms of
People have become more aware of their own rights and opportunities. However, this revolutionary change has been by the information that is available on the single click on the mobile phones and computer systems by the cyber interface i.e. computer, internet and information
The literature for review to be collected from secondary sources such as magazines, articles, reports, budgets, news paper etc to highlight the problems and findings of the study done by many research and business professionals to understand the significance of the customer satisfaction and perception. The objectives of the proposed topic have to be formulated based on the previous study by the many research professionals. Regulated VSAT links became visible in 2012. Desai (2006) describes the steps taken to relax regulations on linking in 1991.In 1991 the Department of Electronics broke this impasse, creating a corporation called Software Technology Parks of India (STPI) that, being owned by the government, could provide VSAT communications
With its large processing capacity, Web 3.0 is able to bring services and products to people and businesses with high added value because of their assertiveness and high customisation, promoting the democratisation of the capacity of action and knowledge, which was previously only accessible to large businesses and governments. Web 3.0 will be the next logical step in the evolution of the Internet. For Web 1.0 and 2.0, the Internet is trapped within the physical walls of the computer, but as more devices become connected to the Web, such as smartphones, cars, and other household appliances, the Internet will be set free and become omnipresent. Moreover, Web 2.0 is the “writable” phrase of the World Wide Web with interactive data. Web 2.0 facilitates interaction between web users and sites, so it allows users to interact more freely with each other.