The Importance Of Technology In Graphic Design

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We live in an era of technology, where everything is centred on it and as Paul Howard-Jones says “Our lives have become increasingly immersed in technology. Much of our communication is now online, much of our leisure and entertainment is provided by the internet and video games, and many of us find our mobile phones have become an essential part of our connectivity and everyday organisation. With these changes in lifestyle, questions are arising about what technology may be doing to us” (Paul Howard-Jones, 2011). In this review the main focus will be directed to how technologies have improved the graphic design industry, its quality of work and the productivity comparing the past and the present. According to S.Walker (2017) graphic design…show more content…
In the 1980s things in the industry took a turn around. After the success of the Swiss International Typographic Style and the theories of modernism it was then applied to architecture and art many artists and designers looked for new ways to express themselves and their ideas. Many of the design approaches that gained popularity in the 1980s were developed in a direct revolution against the ideas of the cleanliness, legibility and rationality of modernism. The introduction and success of the personal computer allowed for designers to take the clean design of modernism destroy it and reassemble it in a new visual language (Flask, 2017). Once desktop publishing was mainstreamed there was complete shift in the role of the graphic designer. Many design support services closed or converted to the digital technology. Graphic designers were forced to take on the roles of typesetting and pre-press production, formerly not their responsibility. The graphic designer’s thinking skills were surpassed by the need for digital…show more content…
Digital signage, another application of digital technology, is made possible by the centralized distribution and playback of digital content on networks of displays (Guity Novins, 2014). Furthermore digital technology is not necessarily confined to a computer screen, kiosk, or display. It is often scaled to the built environment, architecturally integrated, and designed as a user-focused experience. It frequently allows and encourages user interaction, particularly through interfaces such as gesture recognition software, motion sensors, or even facial recognition. It can also be customized to meet user needs and preferences
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