To contribute recommendations to KFC in order to improve the strength of the sales promotion strategy that is used by this fast food company to increase sales. 1.3 Research questions: The research procedure will focus on the premise of exploration inquiries that are one of various key inquiries. Research questions are generally the forbears of research objectives (Saunders et al., 2003). In this research the accompanying exploration inquiries are chosen to meet the prerequisites: 1) How can strategy be characterized and what are the nonspecific ways to deal with strategy? 2) What are the key aspects of branding in the fast food restaurant market?
This is very prominent throughout the food industry. There are a large number of both food producers and food retailers offering similar goods to customers. Food producers such as Glanbia and Kerry Group, Nestle and Mars, Coca-Cola and PepsiCo produce very similar products to each other. In the fast food industry, firms such as McDonald’s and Burger King do also. Firms such as Kerry Group therefore have to produce high quality, cost effective goods in order for them to sell.
Therefore, able to influence you to visit the fast food restaurant more frequent. 2. Fast food recognizes the difference which make the crispy fatty fries and patty more preferable than regular salads, it is the tastes that will influence eating choices (Glanz et. al., 1998). a.
Moreover, by identifying specific customer needs, a business can adjust the features, appearance, price and distribution method for a target market (BBC.co.uk, no date). So, marketing mix will help the business to obtain the customer’s satisfaction and achieve the business’ intended objectives or goals. Through all the strategies, there are both strengths and weaknesses. Kellogg manages the marketing mix equally among the 4 elements. In Product aspect, Kellogg provides wide range of products and keeps introducing new products to customers.
An expert says that many trends expected to affect in fast food industry that can give impact to quick service restaurant which is ingredient transparency (Wolf, 2014). “Customers are more interested in what they’re eating and where it comes from,” says Annika Stensson, the NRA’s senior manager of research communications. “They want to know it’s being grown responsibly.” “Customers’ definition of value is fresh ingredients, quality food, and good-tasting food at reasonable prices. But fresh ingredients is No. 1,” Riggs says.
For me, the growth of fast food does more benefit than harm to the economy and people’s life. Therefore, I’m going to analyze three main issues which are the development of technology in fast food industry, the convenience and reasonable price and the transformation of nowadays fast food chain to illustrate my point of view. With the rapid development of technology, the productivity of fast food industry becomes higher which makes the fast food business start to be passionate about science and technology and how they can revolutionize the kitchen. In the text, Schlosser states that “McDonald's Corporation has used Colorado Springs as a test site for other types of restaurant technology, for software and machines designed to cut labor costs
It includes the process of successfully introducing them or making things happen in a new way. It turns ideas into useful, practicable services. As nature illustrates most changes happen gradually innovation encompasses this gradual improvement of existing ideas and forms, products and services as well
Operation Management and Organizational Improvement Program Code :MO0486 Abstract This report aim to study how operation management is importantly displayed manufacturing sector in Toyota Manufacturing and service sector in McDonald’s fast-food restaurant. The comparison between two sectors is based on how they are related with capacity management for demand controls by using Lean and six sigma strategy. Key Words : capacity , demand, Lean , Six Sigma , Toyota , McDonalds ,manufacturing, service Introduction Operation management of processes is that to convert from inputs into outputs .Process is the heart of operation management. (Jones, P., & Robinson. (2012)).
It elucidates the reason for loyalty and what can be improved at each of the fast food outlets. It also opens doors for customers switching by showing how to get customers to switch from their favorite brands. Methodology Data was collected using two different
Foodpanda brings the new concept in the market of food delivering with the help of Information Technology and it has very significant outcome. Foodpanda provide different deals and packages to their customers by observing their preferences and tastes, so called customer oriented through which customers receives the best values. Net worth: Foodpanda started their company with the initial capital of 20 million USD from AB Kinnevik, further