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Fundamental Elements Of Communication Essay

756 Words4 Pages

1) The importance of the fundamental elements of communication.
a. The sender, communicator, transmitter/source
The sender is the person responsible for the passing the information. It is the person who thinks of the message and decides on the channel to be used. The sender conceives the message and thinks of the right tone to use to send the intended information. It may be an individual but it may also be a group of people such as a committee or an organisation such as a company or a club or government. The communicator is the one who comes up with the message and puts it into arbitrary signs and symbols (encode) understandable to the receiver. The communicator considers the urgency, confidentiality of the message and relationship between them and the receiver before sending the message.
b. The information
The information is …show more content…

This is the purpose of transferring the information and there are three categories:
• To inform - this may be to supply new information-sometimes factual but other times humorous or shocking. It may also be an assessment or judgement of characteristics of a particular thing. The aim could be to give new suggestions, give an explanation, building company image and sometimes correcting false impressions. For example in advertising information can be provided to the general public explaining how a new product works or describing services available.
• To influence - to persuade the recipient to adopt a particular idea, to accept an opinion or to follow a course of action. The purpose could be to encourage a business relationship or encouraging customers to switch to your brand, changing customer’s perceptions of product attributes and even building brand preference.
• To initiate action/to remind - To make the recipient respond by performing a particular activity. It may be to riming another person of a pending issue and it may also be to keep a product on top of mind of customers (product

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