The Importance Of The Mass Media Language Peculiarities

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Introduction The present research is devoted to “Mass Media Language Peculiarities”. It represents very interesting investigation from theoretical and practical point of view. Due to increasing importance of mass media in effective information transmission, spreading and exchange in the present-day world, its language together with its linguistic, and extra linguistic peculiarities has become the subject of study of not only linguistics and journalism, but it has drawn the attention of psycholinguistics, sociolinguistics, information theory, stylistics and pragmatics as well. Chronologically the birth of newspapers foreruns all the other types of mass media. In spite of this fact, its importance has not diminished, but on the contrary, it has successfully developed together with radio, television, magazines, books, World Wide Web, and other means of mass communication. The significance of the thesis - Newspaper headlines, articles, advertising are one of the most effective means of influencing the public opinion regarding various political, economic, social, religious and cultural issues. It also reflects all the changes taking place in language. New lexical and phraseological units, new syntactic structures or stylistic and expressive means and devices appear first and foremost in newspaper articles. Therefore, newspaper headlines and articles create a vivid picture of language and society development in the span of decades and centuries. The significance of the research

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