The Growth Of Cultural Tourism

People see that the number of tourists may indeed be growing. But what do these people actually do? When looking at the types of attractions that visit, people see museums and monuments, the main elements of tourism, are still the most popular attractions. Proportionally, they have more presence in the market those artistic manifestations. This is not entirely surprising given that artistic attractions can be seen only at specific times, requires tourists to buy tickets, and is aware of the schedule of the different events and, in many cases, knowledge of required specific language. For all this, the artistic representations are much less accessible to tourists’ attractions asset type. However, an obvious fact is the considerable growth in

However, some major changes will be there in the way people take their holidays. Unlike the growth of this period that occurred in the last thirty years, many people now find their leisure time is shrinking. Tourism is already a market for short periods. People visit a destination for a weekend or spend three or four days. This trend will increase even more in the future (Lim, Gnoth and Toh, 2009). The public does not have much time at the destination and therefore is realistic: knows he cannot visit many cultural

Therefore, the strip between supply and demand grows. There are many museums in construction these days that the growth of the products is higher than the growth in the number of cultural visitors, which means that competition increases. Therefore, it is necessary to be very creative and innovative in order to penetrate the market successfully and, more importantly, sustain inside. Now when competition increases, businesses seeking market niches in which to develop new products (Campelo, Aitken, & Gnoth, 2013). As a case can be cited the growth of popular culture as a form of cultural attraction. An interesting example of this trend is the case in the London.

Another factor is becoming increasingly important is the computer. Internet will become increasingly a distribution mechanism for tourism. People are witnessing the birth of new distribution systems; which used to develop products with the support of major London tourist operator events. Thus, in the future people will buy cultural products even before leaving for their destination. People may, for example, get to London with their tickets already booked. The attractions that are not linked to these new types of distribution could be disadvantaged within the tourism market (Florek, Insch, & Gnoth,