The Importance Of Tourism In Cultural Tourism

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Along the absorption – immersion axis, the tourist typically “absorbs” entertaining and educational offering of a destination and “immerses” in the destination environment resulting in an esthetic or escapist experience. Absorption in this context is defined as “occupying a person’s attention by bringing the experience into the mind” and immersion as “becoming physically (or virtually) a part of the experience itself” (Pine and Gilmore,1999)
Different experiences thought as entertainment by the customer for example going to a show involves customer’s participation in a passive manner. For tourism and hospitality marketers, however, the key to this realm may be to apply it more holistically, i.e. to incorporate entertainment into areas outside
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In marketing perspective, satisfaction is the attitude consequence from the comparison of the expectation of performance and the perceived performance of the service experience (Vargo & Lusch, 2012). Considering tourists as a customer, customer satisfaction is primarily referred to as a function of pre-travel expectations and post-travel experiences. Further, Gill, Byslma and Ouschan (2007) and Tsiotsou, R.H & Goldsmith, R.E. (2012) explored that perceived value may be a better predictor of behavioral intentions than either satisfaction or quality. Value refers to the mental estimate that consumers make of the travel product, where perceptions of value are drawn from a personal cost/benefit assessment (Mason, 2016). As such, the time or money spent on a trip is compared with tourists’ the experiences gained from that visit. In this sense, perceived value elicits form an assessment of the product or services purchased at the destination (Steven,…show more content…
The main activities are the activities that add value to the raw materials and products directly consists of five activities.

1) Inbound Logistics consists of the activities that have relationships with suppliers, such as the storage level control of raw materials. As well as management information related to raw materials. The technology in this activity, including transportation, transfer material. Material storage, communications, and system test data.

2) Operations activity was causing value by the conversion of raw materials into goods or services. The technology used in this event will consist of. Processes, raw materials, machinery and tools Material Transfer Packaging, testing, maintenance and management of buildings. And information systems

3) Outbound Logistics is the activity performed to deliver goods to customers. Including storage To fulfill the needs of customers. The technology used in this activity, including transportation, communications, information systems, material handling and packaging.

4) Marketing and Sales is an activity that allows buyers to procure goods. Including the selection of advertising channels. public relations And product

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