ipl-logo

The Importance Of Tourism In Malaysia Tourism

802 Words4 Pages

There must be few factors of eWOM that could influence tourists’ intention of travel to Malaysia. The intention of this piece of work is to explore dimensions of tourists’ usage on eWOM into conceptual model based on previous concepts on literatures and whether it could influence their travel intention in the Malaysia tourism. This study looks into the key factors of functional benefits, perceived risks, and costs that may affect their overall travel intention.

4.1 Functional Benefits Despite the broad consensus that the relationships must be mutually beneficial, scant attention has been paid to the tourists’ travel destination satisfaction while enjoying benefits from the internet usage (Jason et al, 2014). The relationship between the functional benefits and participation in the website would influence the tourists’ travel intention. Previous study shows that if tourists obtain more direct and useful information of host destination in the website, their intention to travel to that particular destination might increase. The more functions in a website for the tourists to review, more quality they will perceive for that website. For example, if tourists browse into the Tourism Malaysia website, they able to explore history and background Malaysia, local attractions like interesting place and food, and also latest events and festivals throughout the whole Malaysia, including Sabah and Sarawak (eastern states of Malaysia across the South China Sea). Besides, the

Show More
Related

  • Consumer Culture: The Impact Of Culture On Consumer Behavior

    887 Words  | 4 Pages

    Many authors raised the issue of making decisions by clients, when choosing a leisure destination (Elliot, Papadopoulos and Kim, 2010; Nuraeni, Arru and Novani, 2015; Nickerson and Neil Moisey, 1999). Many of articles was based on the influence of the culture of a given place, on the choice of a holiday destination (Richardson and Crompton, 1988; Andersen, Prentice and Guerin, 1997; Ritchie and Zins, 1978); and on the impact of the distance to the destination chosen by customers (Yannopoulos and Rotenberg, 2000; Crompton 1979, Scott, Schewl and Frederick, 1978). Numerous articles described the differences in factors influencing customer decision-making between online platforms and stationary tourist agencies (Cheyne, Downes and Legg, 2006; Ku and Fan, 2009) or articles focused only on the factors affecting the customers choices of stationary travel agencies (Ng, Cassidy and Brown, 2006; Hui and Wan, 2005). Repeatedly, there has been analysed the influence of online user reviews on customer decision-making (Ye, Law and Gu, 2009; Sparks and Browning, 2011). The research was also conducted on the impact of factors on customer decision-making of a tourist agency by customers during the selection of individual packages (Heung and Chu,

    Read More

  • Travel Tips In Malaysia Case Study

    777 Words  | 4 Pages

    Travel Tips 1. Typical costs a. Accommodation – Dorms start at 30-55 RM per night, with larger cities being on the high end of that spectrum. Private rooms rate are around 75 RM for a single room, and around 100 RM for a double. Budget hotels start at 80 RM.

    Read More

  • The Importance Of Tourism In The Tourism Industry

    740 Words  | 3 Pages

    The main concept is to provide number of quality services to the tourists, who planned their trip through a travel and tourism firm. There are number of services that tourists are eligible and bound to receive as they had spend money while travelling from one place to another. Tourism is the industry in which passenger contacts their tour operator to get what he/she dreams of for their holiday. Travelers at the end of the day go on a vacation to relax and to have a good time. Every airline, railway company or travel agency emphasize a strong customer service as to those who get service are more likely to return for their future travel arrangements.

    Read More

  • Social Media In The Travel Industry

    811 Words  | 4 Pages

    Travel and tourism industry is one of the most important factors of online commerce businesses which impacts profoundly and changed overall structure of the industry. Facebook is one the hot spot of social media marketing where travel agents do posts their promotions frequently. Online travel agencies have anticipated ever since the emerging of new marketing dynamics and consumer behavior. With the diffusion of interactive web 2.0 features and application, travel and tourism have become real conversations on thrilling platform of human

    Read More

  • Importance Of Tourism Promotion

    3761 Words  | 16 Pages

    The field of tourism promotion deals with marketing tourism services using various promotional tools. A tourism degree program combines the marketing disciplines, business and personnel management pertaining to managing tourism businesses. Some degree programs and specialisations offer training specifically in tourism promotions. Tourism is travel for business or leisure purposes. A tourist is a person who travels outside his city, state or country for business or leisure purposes for more than 24 hours and not more than one consecutive year.

    Read More

  • Travel Behavior

    1240 Words  | 5 Pages

    This media product refers to travel behaviour which involves the way in which tourists behave according to their attitudes prior to, the duration of as well as the aftermath of travelling. Background regarding travel behaviour may assist in marketing and product planning as well as enhancement which can increase the number of tourists to tourism products such as resorts. However, it was discovered that very little research was conducted regarding the travel behaviour of tourists visiting South African resorts. The purpose of the study was to determine the travel behaviour and more so the travel motivation of tourists visiting resorts. The tourist industry is considered one of the largest and fastest growing industries in the world and as a

    Read More

  • Importance Of Tourism Behaviour

    1985 Words  | 8 Pages

    “Tourism Behaviour understanding includes the idea and knowledge of the different factors which are by no other means very obvious because the effects which do shape the activities and tastes of tourism are often highly embedded in the cultural and the personal biography of the individual that the whole of subject is not known of how actually they were made.” (Seaton, 1996). Figure.1. The tourism system.

    Read More

  • Social, Social And Economic Benefits Of Tourism

    1974 Words  | 8 Pages

    Benefits of Tourism Tourism is an important activity that people has undertaken for a very long time in the most countries around the world. In recent time it has been recognized as an important social and economic phenomenon. As well as its direct effect it has indirect effects both on the society and at the individual level. . The interaction between tourists and poor communities can provide a number of intangible and practical benefits. These can range from increased awareness of cultural, environmental, and economic issues and values, on both sides, to mutual benefits from improved local investment in infrastructure.

    Read More

  • Rivalry In The Tourism Industry

    1237 Words  | 5 Pages

    At the end of the day, applicable components of a visitor voyage to particular destinations are considered. Specialist display a five-stage model of travel, where four of the stages are examined as important when concentrating on vacationer satisfaction because of the abnormal state of collaboration with travel/tourism suppliers; pre-trip, on the way, on-trek and post-outing measurements. At the point when purchasers perceive the requirement for a get-away, objective coordinated conduct enacts. The time between need acknowledgment and real travel is vital when investigating visitor satisfaction. It comprises of numerous perspectives, for example, choosing with whom to travel, what destination to go to, where to purchase the product, and so forth (Dabholkar, 1996).

    Read More

  • Tourism: The Four Different Perspectives Of Tourism

    2740 Words  | 11 Pages

    The definition of the word “Tourism” is different source by source, person by person. There is no specific definition for it. Each institution defines “Tourism” in a varied way. Firstly, tourism is related to several groups which involving in or are affected by tourism industry. Their perceptions are crucial to the development for the definition of tourism.

    Read More

  • Evolution Of Tourism

    1649 Words  | 7 Pages

    A time before the introduction of Internet, the consumer would visit a travel agency to review the tourist information, usually conveyed through the travel brochure, and select the options that most interested him. Today, one can no longer speak of this kind of tourism. The growing world population, evolution of tourist behavior and introduction of the internet has expanded the

    Read More

  • Global Tourism Industry Essay

    1022 Words  | 5 Pages

    The travel and tourism industry is the world’s largest commercial sector industry. (TG Journal, 2008). Tourism industry is one of the most dynamic and competitive industry in the globe. Customers’ needs and satisfaction keeps changing and tourism study should able to balance those changing aspects or trends of the customers to adapt as the business industry. Tourists travelling to their destinations demands certain services and facilities such as food and accommodation, transportation, communication, security, entertainment, etc.

    Read More

  • Advantages Of Tourism In Mauritius

    818 Words  | 4 Pages

    Other related websites which are available for tourists such as MauritiusAttractions, Tourism-mauritius (Tourism-mauritius.mu n.d.) among others, narrowed all their available attractions to recommend and provide information including reviews to its users based on the popularity of the Place of Interest. The drawbacks are typically the same, that is, the overwhelming amount of information and disregarding the needs and preferences of the

    Read More

  • Essay About Tourism In Oman

    708 Words  | 3 Pages

    For example, portals can be great tools to let people around the world know about interesting places in your country and therefore attract tourists worldwide and hence improve the economy of your country. Portals can also exhibit many information about different places in Oman or other countries, which might not be famous. Raising people’s awareness about many important cites is also another benefit of tourism portals. Festivals and important events in a country can be known from tourism portals also. All these things can lead to improvement of tourism and hence the economy of the country.

    Read More

  • The Importance Of Tourism In The Hospitality Industry

    1293 Words  | 6 Pages

    The idea, “The customer is always right,” has become a general knowledge. In today’s world, this thinking has become obsolete. The hospitality industry has come to adopt that the customer comes first. That is why in terms of developing the hospitality product, the industry has been built to cater to the needs and wants of the customer. Tourism is considered as one of the main trade and industry activities in the world that contributes to economic, cultural and political advancement of various regions (Krippendorf, 1989).

    Read More

More about The Importance Of Tourism In Malaysia Tourism

Open Document