President Rafael Correa quadrupled the budget from US$40 million to the US$150 million per year which it currently is in 2017. Across the country over 30 touristic projects are in development, representing around US$1.6 billion in investments since 2013 from local and foreign funding. The public policy towards tourism is based on five core values: Safety, Quality, Destinations and Products, Connectivity and Promotion. Domestic financing has been the main aid in positive development but a substantial amount of foreign investment has contributed. The successful “Invest Ecuador Tourism” campaign helped immensely in attracting investment from abroad.
IDENTIFY AND RESEARCH A TOURISM ATTRACTION Introduction Tourism has experienced continued growth and extensive diversification and competition on the last decades, becoming one of the fastest growing economic sectors in the world and by consequence, one of the main income sources for many developing countries. “Every time we travel we are part of a global movement that has the power to drive inclusive development, to create jobs and to build the sustainable societies we want for our future,” says the actual UNWTO¹ Secretary General, Taleb Rifai. “This movement also contributes to build mutual understanding and to safeguard our shared natural and cultural heritage,” he completes. A sustainable and responsible approach to tourism means that neither the natural environment nor the socio-cultural organisation of the host communities would be compromised by the arrival of tourists. Sustainability and Responsibility imply that tourism resources and attractions should be utilised in such a way that their subsequent use by future generations is not compromised, according to UNWTO.
Global tourism has been one of the most dynamic and growing economic sectors during the last 50 years. With a proved powerful capacity of resilience against economic crisis and officially supported positive economic predictions of continuing growing for the first half of the 21st century (UN-WTO, 2013) (Figure 4), this old but healthy globalized market has produced positive and negative effects over the developing territories where it has landed. In the specific case of Ecuador, the last decade has been characterized by an intensive and strong public investment in tourist infrastructure and international marketing in order to attract something of the flows from this huge global market. Especially, it is positively accepted in developing countries
Moreover, in 1986 Spain joined the European Union, one of the most powerful political and economic organizations, which help the rapid growth of economy in Spain (Aninat, 2001). Now in 21th century, globalization is defined as a process to improve different culture to communicate with each other, including economic, political and environmental aspects. It provides Spain the greatest opportunities to develop their economy, tourism, education and cultural industries. In addition to positive aspects globalization in this day also exist some hidden risks. According to Trading Economics (2016) the unemployment rate in Spain is close to 25% in recent years, which would increase the pressure to the local labor market.
Cruise tourism is one of the largest components in tourism industry and also one of the fastest growing industry in the world. It has generating revenue and creating job opportunities in many country. The growth rate of cruise tourism has been almost twice the average rate of traditional land-based tourism. Cruise tourism has provide few real jobs and business opportunities for local resident. The impact of cruise tourism on a location are not only positive but also has its negative.
The rising of the income levels, population growth, expanding the middle class population, urbanization and changes of lifestyle are considered as factors create much favorable environment for modern retail sector in Indonesia. In the AT Kearney's Global Retail development index year 2014 Indonesia is indexed in 15th position among the developing nations as a retail investment destination. Figure 1: Opportunity in marketing mix in Asia Pacific Political Risk in Indonesia Indonesia is considered as the world largest democratic country which is highly industrialize in past 20 years. According to the world political risk maps in year 2014 from Marsh and Aon has categorized Indonesia respectively under High Risk and Medium Risk categories. In Indonesia many industries are vulnerable to key political risk like political instability, national economic policies, corruption, strikes and terrorism.
Over the past few decades, tourism has experienced the sustained growth and deepening diversification to become one of the fastest growing economic sectors over the world. Nowadays, the business volume of tourism can be said to be equals to or even surpasses the business volume of food products, automobiles or oil exports. Tourism plays an important role in almost every country due to it has a greater impact on the development of country economy. The main benefits of tourism are creating extra money for national income and creating more career opportunities for locals. One of the easiest benefits to determine is the career opportunities that the tourism brings.