The Importance Of Tourism In The Hospitality Industry

In fact, the hospitality sector is always affected by various economic tendencies, both negative and positive. The strategic plan will outline the major actions required for conducting the business. The strategic capabilities can be identified by means of VRIO criteria, where V stands for value, R for rarity, I for imitation opportunities, and O for the company’s competitive advantage (Evans, 2015).

Intercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands such as the Intercontinental Hotels and Resorts, Holiday Inn Garden Court, Crown Plaza Hotels & Resorts, SunSpree, Holiday Inn, Staybridge Suites, Holiday Inn Family Suites Resort, Holiday Inn Express, Holiday Inn Select, Holiday Inn, and Candlewood

“Tourism is now the largest industry in the world by virtually an economic measure, including gross output, value added, employment, capital investment and tax contributions. ”(Wheatcroft,1994).Tourists can be defined as people who travel to and stay in places outside their usual surroundings for more than twenty-four hours and not more than one consecutive year for leisure, business and other purposes by the World Tourism Organization. Tourism industry is the idea of attracting, accommodating, and pleasing groups or individual travelling for pleasure or business. For example hotels, restaurants, and tour guides. Five sectors in tourism industry, which is including accommodation, food & beverage services, recreation & entertainment, transportation and travel services.

1. Rationale and Background The numbers of the travelers have been increased in the world nowadays, people travel for leisure, business or event travel etc, they normally stay in the hotel, resort, and hostel. When the travelers increased drastically, the workload of the staff in hotels will increase as well. The waiting time for the guest will enhance directly, hotels should apply self-service technology to avoid low efficiency and they can use self-service technology as an innovation to attract customers that have interested in advanced technologies. For instance, the self-check-in kiosk is the most used method in terms of a self-service method in the hotel.

The supplier power is moderate for Ritz‐Carlton. Property owners, designers, planners, real estate organizations, advertising firms, law offices and information technology service and equipment suppliers are some case of supplier in the business. Food and drink supplier, utility supplier and work supplier are likewise key player, as they are real stakeholder in minimizing operational expense of operation (Alomtairi, 2009). Threat of new Entrants for Ritz‐Carlton is significantly high because of the generous development in hospitality industry in recent years.

The hospitality industry is part of a huge group of companies known as travel and tourism industry, which provides the necessary or desirable goods and services to travelers. As population and globalization is increasing the more hospitality industry is growing bigger. Now everybody short in time so trends are changing accordingly. Every organisation is trying to:- Shortening of booking times Decrease of the customers’ average stay

The main concept is to provide number of quality services to the tourists, who planned their trip through a travel and tourism firm. There are number of services that tourists are eligible and bound to receive as they had spend money while travelling from one place to another. Tourism is the industry in which passenger contacts their tour operator to get what he/she dreams of for their holiday. Travelers at the end of the day go on a vacation to relax and to have a good time. Every airline, railway company or travel agency emphasize a strong customer service as to those who get service are more likely to return for their future travel arrangements.

Conclusion Shariah tries to describe in detail all possible human acts, dividing them into permitted ( halal ) and prohibited ( haram ). It subdivides them into various degrees of good or evil such as obligatory, recommended, neutral, objectionable or forbidden. This vast compendium of rules regulates all matters of devotional life, worship, ritual purity, marriage and inheritance, criminal offenses, commerce and personal conduct. It also regulates the governing of the Islamic state and its relations to non-Muslims within the state as well as to enemies outside the state. Shari 'a influences the behavior and worldview of most Muslims, even in secular states where it forms no part of the law of the land.

Introduction Q1) SWOT Strength - Strength inside an organization are its capacities that make it strong in the industry and help it accomplish to set an objectives. These capacities could be a product, a service, a brand or anything that can gain an advantages as it is vintage hotel and its been there from last 30’s. The Town House hotel has a sense of pride along with the traditional community as well as rich history. There are enough space for car park which can hold almost 150 cars.

Overview Hospitality means kindness to everyone, and make an environment of home away from home. It is the pure relation between the guest and host. The field work include the management of hotels, restaurants & other tourist attractions comprising of the hospitality industry facets of hospitality management includes – TOURISM MANAGEMENT, HOTEL MANAGEMENT, EVENT MANAGEMENT, RESORT MANAGEMENT, etc.. Introduction Evolved to be the fastest growing sector, today. It is a multi-billion dollar enterprise.